Wired
Although Samsung’s Galaxy series of mobile phones are popular all over the world, the popularity of the voice assistant Bixby may not be able to keep up. The factory seems to have also discovered this problem. Recently, it is rumored that the brand will launch a new 3D voice assistant “Sam”, and a series of character design pictures will be released to replace the current Bixby position.
According to the whistleblower @techagent26 on his Twitter account, Samsung is planning to launch a new virtual assistant named “Sam” and displayed a series of character pictures designed by the visual production company Lightfarm. Foreign media quoted Lightfarm’s reply, stating that Sam is “an incredible partnership (product) between Cheil Agency and Lightfarm.” Cheil Agency is an advertising company under the Samsung Group, which seems to represent Sam’s plan or get official endorsement.
In fact, as early as May 2012, Samsung launched the S Voice voice assistant service on its Galaxy S III mobile phones for the first time. However, due to various relationships, it came to an end in August 2018 and was launched by Bixby in April of the same year. Service replaced. Considering that the current popularity and development of Bixby may not be as expected by the manufacturer, such as this time “Sam” is a 3D assistant and voice assist solution. Apple’s new solution for Siri.
Source: Twitter, Phonearena, Unbox.ph