NurtureKit
It’s not the end of email marketing. In fact, it might just be what we need to take further steps towards a better and more creative future for this ever-changing industry that never ceases to make headlines with each new update or innovation. The iOS 15 update is coming and it’s going to change the way we use email marketing. In this video, I’ll answer your top 5 concerns about how that will affect you and provide 6 tips on what you can do to be prepared for these changes.
Personalization vs. Segmentation – How To Personalize & Segment Your Emails
First Question You Need To Ask Subscribers – Start Here To Segment Your List
https://youtu.be/2C5z_-DlQN0
Timemarkers
00:00 – Intro
02:21 – How to enable iOS15 Mail Privacy Protection
03:19 – What does Mail Privacy Protection do?
05:29 – Does this apply to Gmail and other mail clients?
05:54 – How does this affect send times?
06:23 – What is “Hide My Email”? / Can subscribers create one-time use email addresses?
07:12 – Bottom Line Action to Take
07:46 – What will happen with open rates?
08:11 – Check on your funnel & automation events and goals
08:26 – Region segmentation
09:07 – What will happen with custom audiences and paid ads?
09:49 – Action: This is your mission should you choose to accept it
10:11 – Action: Identify Your High Openers
10:35 – Action: Remove Unengaged Subscribers
10:57 – Action: Segment by domain
11:27 – Action: How does your subject line align with the call-to-action?
12:00 – Action: How else can you support email marketing?
12:18 – Wrap Up
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This video is for online businesses, coaches, and online course creators looking to unlock the power of ConvertKit.
Jason Resnick is the owner of NurtureKit and a Certified ConvertKit Expert.
Jason is a web developer at heart turned email marketing and automation expert. He has been helping clients with their ecommerce and membership websites since 2010 to convert visitors to customers and customers into raving fans.
Technology moves fast and building your email marketing in a way that’s personal, human, and behavior driven will build the “know-like-and-trust” factor you need to have with your subscribers to convert them into customers.
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