Wired
After Double 11 began in November, a large number of iPhone 13 series mobile phones were launched in China, and Apple’s share in the Chinese smartphone market has also increased to the first place, but the speed of domestic brands catching up has not slowed down. Xiaomi’s first single-week performance has been tightened. Chasing Apple to win the second place in China, Xiaomi has now won the runner-up again, and has held the second place for two consecutive weeks.
According to data from an authoritative organization, in the 45-week report on the Chinese smartphone market, Xiaomi ranked second with a sales volume of 1.277 million units, with a market share of 18.6%, closely following Apple.
In the next 46 weeks, from November 8th to November 14th, Xiaomi’s single-week shipments remained above one million, reaching 1.137 million, with a share of 16.5%, closely following Apple and becoming the only one. Maintain a brand with more than one million sales in a single week.
In this year’s Double 11, the pattern of China’s smart phone market has changed drastically. The brand that previously put pressure on Apple abdicated or even disappeared, replaced by Xiaomi, and their high-end brand this year has already started.
In the double 11 war that just passed, Xiaomi’s new retail omni-channel payment amount exceeded 19.3 billion, a year-on-year increase of 35%. Xiaomi won a great victory in this shopping season with the theme of “charging new life”.
In Double 11, 2 billion subsidies were distributed through all channels, 500 hot products were launched, and a series of records were set. Among them, the mobile phone category took the first place in the sales of mobile phones on all platforms, and the sales of Android phones in the 4000+ price range of Tmall/JD.com were the first.
Not only did the first Redmi Note 11 series set a sales record of 1 million units, but Xiaomi’s high-end mobile phones also performed extremely well. Xiaomi MIX FOLD won the sales champion of Tmall/JD.com folding screen mobile phones, and Xiaomi MIX 4 swept Tmall/JD Android phones. Cumulative sales champion in the 4000+ price range.
Xiaomi 10 series and Xiaomi 11 series continue to sell well. Xiaomi won the Snapdragon 888 high-end flagship mobile phone and won the Tmall/JD dual-platform sales champion. Xiaomi has secured the top spot among high-end Android phones with more than 4,000 yuan.
It is worth mentioning that Xiaomi’s Double 11 not only broke out online channels, but also harvested from offline channels. On the eve of Double 11, Xiaomi’s homes exceeded 10,000, with sales up 102% year-on-year, and mobile phone sales up 113% year-on-year. .
At present, the county coverage of Xiaomi’s home has exceeded 80%. Xiaomi is using more and more sophisticated new retail to turn the traditional e-commerce carnival into an omni-channel shopping season, so that more consumers can enjoy a better new life.
Prior to this Double 11, Xiaomi Group partner and President of China and International Department Lu Weibing has already stated that Mr. Lei has put forward the goal of No. 1 in sales of Xiaomi mobile phones in 3 years (by 2024). The Chinese market, as Xiaomi’s base camp, must also It is planned with the goal of being the first in 3 years.
Please indicate the source for reprinting: Fast Technology
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