Wired
There is no doubt that the era of folding screen phones has come.
After the popularization of full screens, how will the smart phone ID design develop next? Previously, IDC was optimistic about the development of folding screens in the top ten predictions of the Chinese smartphone market in 2021.
Compared with ordinary smartphones, folding screen mobile phones have extremely high technology density and industrial value, and the price is several times higher than the average price of global smartphones. It is no exaggeration to say that the folding screen flagship is the true flagship of the mobile phone market, and only manufacturers with folding screen flagships can occupy the top of the pyramid in the smartphone industry.
Occupy the tip of the folding screen pyramid in advance, Huawei grabs nearly 70% of the share
Recently, the “China Folding Screen Mobile Phone Market Insights Report” published by China News Weekly provides some key data, which truly reflects the current pattern and trend of the domestic folding screen mobile phone market, which can explain the problem.
The “Report” shows that folding screen mobile phones are the “golden line” of the current mobile phone industry. This line of mobile phone brands is divided into two camps. Only brands above the gold line have the ability to dominate the high-end market. At the same time, in the context of the continued decline in smartphone shipments, folding screens are expected to carry the banner of contrarian growth.
The numbers say it all. In terms of market share, Huawei is the only one company. In 2021, it will occupy up to 64% of the Chinese folding screen mobile phone market. Its performance is very strong and has become the absolute leader in the domestic folding screen mobile phone market. The other brands only eat up 36% of the total, which is evident in the large gap.
The success of Huawei’s folding screen has achieved the ultimate in technological innovation
In addition to the first mover and brand advantage, Huawei’s product strength and technological innovation capabilities have become its winning killer. This is also directly reflected in indicators such as user satisfaction and potential attention.
The “Report” shows that 88.2% of mobile phone users are aware of Huawei’s foldable screen phones, and 87% of users who are considering buying foldable screen phones pay attention to Huawei’s foldable screen phones. In addition, the satisfaction of Huawei’s folding screen mobile phone is as high as 4.51, which is significantly higher than that of other competitors.
Technological innovation has always been the core factor for the increase in the smartphone market, and folding screen phones are no exception. From the perspective of the breakdown of technical indicators, technological innovations in the fields of folding form, hinge technology, software interaction, and application ecology have become a booster for the rapid development of the folding screen mobile phone industry to mature.
In other words, the competition of the folding screen track has always been a competition of comprehensive experience. Only a folding screen mobile phone with top hardware, innovative interaction and application ecology can be called a folding flagship. Folding for folding is obviously not the original intention of folding screen mobile phones. A small number of users may buy for early adopters, but most of them are not destined to pay for the word “folding”.
Therefore, from the design of the folding screen mobile phone, to the manufacturing, to the adaptation of the system, it is very important and indispensable. In the author’s view, Huawei’s success is due to its continuous accumulation of technology and unremitting efforts in innovation. Huawei has achieved the ultimate in terms of folding form, hinge technology, image breakthrough, and system adaptation.
Huawei Consumer Business CEO Yu Chengdong once said: “Our folding screen is the flagship performance, flagship specifications, flagship configuration, and will not sacrifice the experience of the flagship machine because of the folding screen.”
Take Huawei’s flagship folding screen Huawei Mate X2, which was released in February this year, as an example. It not only pioneered a dual-wedge integrated design, but also redefines the experience of folding screen phones through the core competitiveness of top hardware, innovative interaction, and application ecology.
In terms of folding design and single point of hinge, Huawei has carried out five years of technical research for the closed gaps, unfolded creases, wear resistance, bumps and other issues of folding screen mobile phones. Huawei MateX2 achieved internal folding for the first time in the industry. Seamless, slightly mark folding design. Huawei has also become the first mobile phone brand that has both mature in-folding and outward-folding folding screen technology solutions.
Huawei Mate X2 finally adopts the current industry’s unique double-rotating water drop hinge. Through the multi-dimensional phase control linkage mechanism, a water drop-like screen space is formed at the bend, which not only achieves a seamless folding, but also ensures the screen after unfolding. The leveling.
It is worth mentioning that the new hinge system of Huawei Mate X2 also uses a variety of high-precision special materials and special manufacturing processes, which reduces the weight by 75% while achieving twice the strength and three times the hardness. For example, zirconium-based liquid metal, such as the first introduced super-strength steel >2100MPa, has a material strength higher than that of high-safety car B-pillars, which can effectively prevent impact and not deform; another example is carbon fiber composite materials, which are lightweight and at the same time bring super high strength.
A series of innovative hinge structures, new designs, and the application of high-tech materials have enabled Huawei Mate X2 to not only achieve a seamless fit when folded inward, but also smooth out the screen creases to the greatest extent when unfolded, and at the same time, it will fold. The bumping and abrasion resistance levels of screen phones have been raised to a new level.
Similar innovations vary. Behind Huawei’s success is a large wave of competitors following. Folding screen mobile phones are concentrated in Shanghai this year. Almost all first-line mobile phone manufacturers have participated in it, and the camp is gradually expanding.
As of now, there are more than ten folding screen mobile phones on the market. Judging from the historical nodes, 2021 is expected to be the first year of folding screens.
IDC had predicted that in order to meet the increasingly differentiated needs of high-end users, more folding screen products will enter the market one after another, and the market capacity will gradually increase. By 2023, domestic shipments of folding screen products will exceed 1 million units.
The cake is big, and more manufacturers are bound to participate in the future. Not surprisingly, there will be more folding screen mobile phones next year.
Huawei’s first vertical folding screen flagship is here: P50 Pocket redefines the folding screen
However, Huawei, which has already occupied the market in advance, did not stop there. In the context that horizontal folding screen mobile phones have achieved huge product advantages, Huawei began to think about another form of folding screen-vertical folding screen.
The “China Folding Screen Mobile Phone Market Insight Report” survey shows that users pay more attention to hardware configuration and brand reputation than when buying horizontal folding screens. Vertical folding screen mobile phone users have the most sensitive fashion sense. In addition to hardware configuration, they pay more attention to the mobile phone Shape design.
With a keen insight into the needs of users, Huawei has once again taken the lead. The Huawei P50 Pocket, which uses a subversive innovative ID design, is coming! This is also Huawei’s first vertical folding screen flagship.
On December 14, Huawei’s terminal official WeChat account announced that it will hold a new product launch conference on December 23 to officially release the new Huawei P50 series.
Subsequently, Huawei’s consumer business CEO Yu Chengdong and Huawei’s consumer business mobile phone product line president He Gang forwarded the above news as soon as possible to warm up the new product platform, “treasure box”, “subversive innovative ID design” and other descriptions, plus the new Huawei P series The flagship base made the announcement of the new phone detonated the entire mobile phone circle instantly, sparking speculation by countless netizens.
Judging from the latest exposure of the real machine picture, the Huawei P50 Pocket adopts the up and down folding scheme. The whole machine is very small and exquisite after folding. The back has a very unique texture design, and the new gold color scheme is full of texture, just like a stock in a female bag. The vanity case is average, and the design is a must.
In detail, the machine supports external-screen selfies and rear-lens selfies, and the shape of the external screen continues the P series one-lens, one-phase dual-ring design. The ring below is not a camera, but a circular display that can display message notifications, screen themes, etc. I don’t know what kind of playability and practicality the addition of the Hongmeng system and ecology will bring to this secondary screen?
In view of the successful experience of Huawei’s P series for many years and Huawei’s deep research and development skills in folding screens, Huawei’s P50 Pocket brings surprises in fashion, aesthetics, and innovation. Obviously, don’t worry about it. Every generation of P series will lead the mobile phone of the year. The color matching and ID design are fashionable and trendy. I believe this time will be no exception, the door to the new wave of folding screens may be opened.
Huawei has the success of the Mate X horizontal folding screen. This time it uses the fashion and imaging capabilities of the P series to empower the vertical folding screen. This is not only Huawei’s insistence on redefining the experience of folding screen mobile phones, but also for the next ten years. Responsible for the mission of folding screen innovation.
With the consistent high-end aesthetics and fashion genes of the Huawei P series and powerful imaging system blessings, the new flagship of the Huawei P50 series folding screen released this time is expected to continue to replicate past experience in the folding screen market segment, and climb the vertical folding screen. Mount Everest has opened up a unique road to success that belongs to Huawei’s P-series folding screens. It will bring new surprises to the upcoming explosion of the folding screen era and continue to promote the upward development of the folding screen mobile phone market.
More surprises, we will witness together on December 23.
Currently, Huawei P50 Pocket has opened new product reservations. Online and offline reservations are hot, and the number is limited, first come first served. The two Huawei authorized experience stores in Beijing Plus (Beijing R&F Plaza and Beijing Guorui City) and the Huawei Smart Life Hall located in Beijing’s Lizetian Street, Jinbaohui and Xidan Warwick’s Huawei authorized experience stores have all been relaunched and their images are fully exposed. Go to the above store to make an appointment for new products, take photos and check in.
Please indicate the source for reprinting: Fast Technology
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