Wired
Lei Jun once again created a precedent.
Dividing a conference into two days is not only the first time for Xiaomi, but it is also an extremely rare one in various industry conferences around the world.
The Xiaomi spring conference on March 29, 2021, originally planned to be held for nearly 5 hours to release 16 new products, including Xiaomi MIX, Xiaomi 11 Pro, Xiaomi 11 Ultra, Xiaomi 11 Youth Edition, Xiaomi Notebook Pro 15, Xiaomi self-developed chips Wait.
However, in reality, the press conference only released three flagship mobile phone products, Xiaomi 11 Pro, Xiaomi 11 Ultra, and Xiaomi 11 Youth Edition, as well as 4 other hardware products including chargers, routers, and Xiaomi bracelets. Lei Jun It declared the end.
More product suspense will be left until tomorrow.
Mi 11 Pro & Ultra: “Android Phone King” and “Android Light” dual appearance
At 19:30 on March 29, the press conference officially began.
Before entering the product launch link, Lei Jun summarized the two achievements that Xiaomi has made in the mobile phone business in 2020-one is that the sales of mobile phones returned to the top three in the world last year; the other is that it has initially stabilized the high-end mobile phone market.
After a brief review, Lei Jun started the product launch conference and took the lead in releasing two mobile phone flagship products-Mi 11 Pro and Mi 11 Ultra.
At the press conference, Lei Jun referred to Mi 11 as the “Android King” and Mi 11 Ultra as the “Android Light”. The specific configuration is as follows:
In terms of body design, Xiaomi Mi 11 Pro continues the glass material of Xiaomi Mi 11, with three colors of green, purple and bright black; among them, green and black use mirror design, while the back of the purple version uses AG frosted technology.
The Xiaomi Mi 11 Ultra body uses ceramic craftsmanship, with 3 colors of ceramic black, ceramic white, and special edition marble patterns.
In terms of screens, Mi 11 Pro and Mi 11 Ultra are equipped with the same 6.81-inch Samsung E4 luminescent material 2K 120Hz quad-curved screen. The peak brightness can reach up to 1700nits, it supports 10bit color depth of 1.07 billion colors, and the first release supports Dolby Vision.
In order to improve the anti-fall ability, Xiaomi Mi 11 Pro & Ultra is equipped with Gorilla Victus glass, which increases the anti-fall resistance by 1.5 times and the abrasion resistance by 2 times.
In the evaluation of DisplayMate, a professional screen evaluation agency, Xiaomi 11 Pro received the highest evaluation of A+.
It is worth noting that Mi 11 Ultra has a newly designed “small window” screen embedded in the back camera area, which supports custom screen display and photo assist functions.
In terms of heavyweight images, there is a slight difference between Mi 11 Pro and Mi 11 Ultra.
The main camera of Mi 11 Pro is equipped with the world’s first GN2 sensor. It has a 1/1.12″ inch ultra-large bottom. Each 50MP pixel reaches 1.4μm. The four-in-one fusion large pixel size can be as high as 2.8μm, which improves the picture quality.
At the same time, Xiaomi Mi 11 Pro is equipped with the world’s first Dual PD Pro, full-pixel omnidirectional 8-core focus, full-scene second focus, and supports dual native ISO Fusion and Stagger HDR technology.
In the camera matrix, Xiaomi 11 Pro is also equipped with a 50x periscope telephoto lens + 13 million pixels 123° ultra-wide-angle lens. In terms of video shooting, the main camera supports 8K movie cameras and 1920fps video shooting.
On the basis of Mi 11 Pro, Mi 11 Ultra still has a Samsung GN2 super-outsole main camera, and all auxiliary lenses are upgraded to the main camera, using the main camera-level Sony IMX586 sensor, 8K full focal length, with 120 times the periscope The telephoto lens and 128° ultra-wide-angle lens are the strongest imaging system.
In the DXOMARK running scores, Xiaomi Mi 11 Ultra won first place in terms of total scores, photos, wide-angle, and video.
On the processor, Xiaomi 11 Pro & Ultra still uses Qualcomm Snapdragon 888 processor, using TSMC’s 5nm process technology, and the CPU uses 1 x 2.84GHz (ARM latest Cortex X1)+3 x 2.4GHz (Cortex A78) + 4 x 1.8GHz (Cortex A55), performance and energy efficiency have been improved by 25%.
In terms of heat dissipation performance, Xiaomi Mi 11 Ultra is equipped for the first time with a new “ice-sealed” liquid-cooled heat dissipation system, which replaces the thermal gel covered on the original processor with a polymer phase change material with higher efficiency and better wrapping. The thermal conductivity is up to 100% higher than that of thermal gel.
In terms of battery life, Mi 11 Pro & Ultra is equipped with the world’s first super fast-charging “silicon oxide negative electrode” battery with a battery capacity of 5000 mAh, which is an increase of 400 mAh compared to the Mi 11 released last year.
In terms of charging, Mi 11 Pro & Ultra supports 67W wired flash charging + 67W wireless charging. Both charging methods can be fully charged in 36 minutes.
In addition, Xiaomi 11 Pro and Xiaomi 11 Ultra are also equipped with Xiaomi’s new self-developed 6 times supercharged second charging technology, and a new customized 30V wireless charging chip. The multi-level variable current control technology makes the charging control of the Xiaomi 11 Ultra more refined, and the charging speed is 10%.
In terms of sound experience, Xiaomi Mi 11 Pro & Ultra adopts high-quality stereo dual speakers, professionally tuned by Harman Kardon. In addition, Xiaomi 11 Ultra customized a stronger 1216P super linear speaker unit at the bottom on this basis, and the amplitude reached the industry’s largest 0.8mm MAX.
In other respects, Mi 11 Pro & Ultra supports IP68 level of waterproof and dustproof, and supports the world’s first high-permeability “pressure relief valve” technology; supports Wi-Fi 6 enhanced version, which can achieve a download speed of up to 3.5Gbps.
In terms of price, Mi 11 Pro 8+128GB is priced at 4999 yuan, 8+256GB is priced at 5299 yuan, and 12+256GB is priced at 5699 yuan.
Xiaomi 11 Ultra 8+256GB is priced at 5,999 yuan, 12+256GB is priced at 6,499 yuan, and 12+512GB is priced at 6,999 yuan (with a special marbled edition).
Mi 11 Youth Edition: The lightest and thinnest 5G phone with flagship configuration
The Mi 11 Youth Edition features lightness and thinness, with a thickness of only 6.81mm and a weight of 159g. Xiaomi said that the Mi 11 Youth Edition is “the thinnest and lightest mobile phone in Xiaomi’s history.”
However, despite being thin and light, the Xiaomi Mi 11 Youth Edition has a battery capacity of 4250 mAh.
In terms of color, the Mi 11 Youth Edition has 6 colors of cool mint, cherry honey powder, sweet lychee, ice peak black, kiwi fruit, summer lemon.
In terms of screens, the Xiaomi Mi 11 Youth Edition uses flexible AMOLED direct screen technology with a thickness of only 50% of rigid OLED direct screens, supports 1.07 billion color displays, and can display 64 times the colors of ordinary 8bit screens.
In addition, the Mi 11 Youth Edition is also equipped with a front and rear dual light sensor design. Through AI intelligent judgment of the front and rear dual light sources, it can automatically adapt and adjust accurately according to the ambient light.
In terms of images, the Mi 11 Youth Edition is equipped with a 64MP main camera + 8MP ultra-wide-angle lens + 5MP telephoto macro, and supports front and rear super night scene functions.
In terms of front selfies, the Mi 11 Youth Edition is equipped with 20MP natural beauty selfies, supports 2x zoom, and supports HDR, front portrait super night scene and night scene beauty functions.
On the processor, the Xiaomi Mi 11 Youth Edition is the world’s premiere equipped with Qualcomm Snapdragon 780G, using a 5nm process; this is also the first time Qualcomm has used the same latest generation process on the 7-series and 8-series Snapdragon processors of the same generation, and most of its modules It uses the same architecture as Snapdragon 888.
Specifically, the Snapdragon 780G uses a new 1+3+4 three-cluster architecture Kryo 670 CPU. With the deep customization of the A78-based performance core, the overall performance is 40% higher than the previous generation. The GPU adopts the powerful Adreno 642, and the graphics rendering speed is increased by 50% compared with the previous generation.
In terms of chip image performance, the Snapdragon 780G is the first to adopt a triple ISP design on the 7 series processor, which can process 2.5 billion pixel image signals per second. In terms of AI, the sixth-generation Qualcomm AI engine is adopted, and the AI computing power is as high as 12TOPS, which is twice as high as the previous generation.
In terms of price, the Xiaomi Mi 11 Youth Edition 8+128GB is priced at 2,299 yuan, and the 8+256GB is priced at 2,599 yuan. It will be first sold in all channels at 10:00 on April 16.
So far, all four flagship phones of Xiaomi Mi 11 series have been released.
It is worth mentioning that Xiaomi also released a variety of hardware products at the press conference, including Xiaomi Mi Band 6, Xiaomi Router AX 9000, and two wireless charging products.
During the release of the Mi Band, Lei Jun said that the cumulative global sales of Mi Band reached 120 million. Immediately afterwards, Lei Jun brought the latest Mi Band-Mi Band 6.
Mi Band 6 is equipped with a 1.56-inch AMOLED track-type full screen, with a screen accuracy of 326 PPI and 130+ full-screen dials.
At the same time, the Mi Band 6 can automatically recognize more than 30 sports modes, and a new “blood oxygen monitoring” function is added to the original functions.
In terms of price, the standard version of Mi Band 6 is priced at 229 yuan, and the NFC version is priced at 279 yuan.
Xiaomi router AX9000 can provide a tri-band 9000 mega-level Wi-Fi6 enhanced experience, equipped with the industry’s top computing power Qualcomm six-core flagship chip, equipped with 12 independent signal amplifiers, support advanced 4K QAM modulation and demodulation technology, up to 160MHz frequency Wide, built-in 2500M gaming network port and USB 3.0 interface.
Lei Jun said that the Xiaomi router AX9000 is Xiaomi’s current router with the strongest performance.
In terms of price, the Xiaomi router AX9000 is priced at 999 yuan, and the pre-sale will start at 22:00 on March 29.
In terms of charging products, Lei Jun released two main wireless charging products-80W wireless charging stand set and multi-coil wireless fast charging board.
Among them, the wireless charging seat cover supports horizontal and vertical charging, and the price is 499 yuan; the multi-coil wireless fast charging board supports simultaneous charging of three devices, and the price is 599 yuan.
to sum up
At this unfinished conference, all the Xiaomi Mi 11 series were unveiled.
Undoubtedly, compared with the Mi 11 that was already unveiled at the end of last year, Mi 11 Pro and Mi 11 Ultra further reflect the ambition of the Mi series to hit the high-end, and the slogans of “Android Phone King” and “Android Light” are also displayed. Out of the confidence of Xiaomi.
Whether it’s the world’s first GN2 outsole sensor, IP68 dustproof and waterproof, or 2K + 120Hz full screen, Qualcomm Snapdragon 888, and wired and wireless dual 67W flash charging, people can see the pile of materials that Xiaomi is building high-end flagship products. Style approach.
One of the most eye-catching is the newly designed Xiaomi Mi 11 Ultra on the back. It uses a “full main camera” imaging system that supports 120X ultra-telephoto lens and 128° ultra-wide-angle shooting, and it won the first place in DXOMark-among others. With the blessing of the configuration, it once again raised the price of the Mi 11 series to 6,999 yuan.
However, while hitting the high-end, Xiaomi still launched the Xiaomi Mi 11 Youth Edition with a minimum of 2,299 yuan. With the world’s first Qualcomm Snapdragon 780G, this phone has also become a real fragrance machine with a card slot price of 3,000 yuan; obviously, this Mobile phones are intended to cover a larger group of young users.
It is worth mentioning that from 2,299 yuan to 6,999 yuan, the maximum price difference of the Mi 11 series is as high as 4,700 yuan.
Of course, for this conference aiming to release 16 new products, the real highlight is the new Xiaomi MIX products tomorrow night and the surging “small chips” that Lei Jun said, which will truly carry Xiaomi’s technical skills. Represents Xiaomi’s true strength in technology accumulation and development.
It is especially worth noting that, also tomorrow, Lei Jun will also share Xiaomi’s plans for the next 10 years, which will make the second half of the conference tomorrow more worth looking forward to.
On the evening of March 30th, we will see each other.
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