Wired
(Photo taken from Apple’s official website)
The iPhones that have been officially repaired by Apple have been delivered to users in all-white boxes in the past, to distinguish them from the color boxes of iPhones that are generally available in the market. However, this approach is about to usher in a new change.
The foreign media “MacRumors” claimed to have obtained the memo file from Apple. From this week, it will be shipped from the Apple repair warehouse center to the Apple Store and Apple authorized service center. The repaired iPhone 12 series models will be the first to use more comprehensive models. The new “brown” packaging carton with environmentally friendly raw materials and materials as identification.
It is reported that this new repair packaging policy, which is in the trial phase, will be the first to apply to repaired iPhone 12 series models, and will be implemented in the United States and other countries and regions. As for the next step in the future, whether it will be extended to all iPhone models that have been repaired is still unknown. In particular, the new brown box is made of bleach-free, Forest Stewardship Council (FSC) certified paper.
There is a little-known little secret hidden in the box of the iPhone 12, that is, the plastic film used to protect the screen of the iPhone in the box has been replaced by high-fiber thin cardboard for the first time. (Photo / Photo by reporter Liu Huiqin)
In recent years, Apple has been committed to implementing the concept of environmental protection and carbon reduction in product packaging. When the iPhone was launched in 2016, the packaging design of the mobile phone box and the box had begun to abandon a large number of plastics, and it was the first time that high-fiber ingredients from regenerated forests were used.
In addition, when the iPhone 12 mobile phone was launched in 2020, for the first time, the plastic film protecting the iPhone screen was replaced with thin cardboard in the packaging box. The raw materials and the carton are also from renewable forests.
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