Wired
Apple announced in a press release on the 15th that it will make further investments in Vietnam. Apple has already invested heavily in infrastructure in the country as it moves production out of China, and it looks set to build on that even further.
We will further strengthen our investment in Vietnam in the future
Since 2019, Apple has spent VND400 trillion (approximately 2.46 trillion yen) in Vietnam through its local supply chain, which currently employs more than 200,000 people (including those involved in iOS apps). Masu.
In the future, Apple has declared that it will further increase its investment in Vietnam, and has also announced that it will also perform social services with the cooperation of Gravity Water, which turns rainwater into safe drinking water.
Around the end of last year, Apple began to focus on Vietnam, canceling plans for a manufacturing base in India and instead investing in establishing a manufacturing base in Vietnam.
The Apple online store was opened in Vietnam in May last year, but it seems that the store has not yet opened.
CEO Cook visiting Vietnam
Coinciding with the timing of this press release, Apple CEO Tim Cook is visiting Vietnam and posted on social media that he is visiting various people including local musicians and developers. Posting.
Phuong Vu and his team are wildly creative. They showed me how they use iPhone, iPad, and Mac to bring everything and anything from their imagination to life in Nirvana Space – an artistic workshop like no other! pic.twitter.com/jpsjLsnv6O
— Tim Cook (@tim_cook) April 15, 2024
As part of Apple’s marketing strategy, executives have been conducting on-site visits in conjunction with press releases, and Cook’s recent visit can be seen as a routine.
Source: Apple
Photo: @tim_cook/X
Source: iPhone Mania