Wired
IT House reported on April 16 that according to the latest report released by the screen supply chain consulting company DSCC, the shipments of smartphones using OLED screens in the second half of 2023 increased by 41% compared with the first half of 2023. Therefore, OLED smart phones throughout the year will Mobile phone shipments increased by 12% year-on-year.
David Naranjo, senior director of DSCC, said: “We estimate that in 2024, as brand owners will seek lower-cost suppliers, the average selling price of OLED panels will further decline, which can increase the price of flagship products. sales and revenue”.
DSCC estimates that OLED smartphone revenue will grow by 11% overall in 2024, with rigid OLED screen smartphone revenue growing by 17%, flexible OLED screen mobile phone revenue growing by 9%, and folding OLED screen mobile phone revenue growing by 9%.
Broken down into brands, Apple will lead significantly with 36% of OLED mobile phone shipments and 56% of OLED mobile phone revenue in 2023. However, due to the rapid growth of Honor, Huawei, vivo and other brands, compared with 2022 Said there was a slight decline.
▲ On the left is iPhone 15 Pro/Pro Max, on the right is iPhone 15/Plus
Broken down into models, the agency estimates that the top five models in terms of shipments in the first quarter of 2024 are Samsung Galaxy A15, Apple iPhone 15, Samsung Galaxy A35, iPhone 15 Pro Max and iPhone 14. These five models are expected to account for 28% share.
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