Wired
Today, November 13th (Friday), the iPhone 12 series iPhone 12 mini and iPhone 12 Pro Max were released. The Kansai writer of iPhone Mania interviewed at Apple Shinsaibashi in Osaka this time as well as when the iPhone 12/12 Pro was released in October.
Impression that there are fewer customers than when iPhone 12 and 12 Pro were released in October
At the time of the interview on the iPhone 12/12 Pro release date in October, it was expected that the rain would be heavy with a 90% chance of precipitation, and it was an impression that not only the people in the store but also the people going to and from Shinsaibashi were less than usual. The store also took measures such as not forming a line and regularly disinfecting to prevent the spread of the new coronavirus infection.
In the previous interview, the store line was not formed the night before the release, so this time we arrived at the store around 6:30 am. At this point, there was no line, and the guards were waiting while watching the situation.
After 7:00 am, customers who seemed to have reserved the opening slot at 8:00 am and customers who visited without making a reservation gathered. For those who visited without a reservation, it seems that the reservation procedure is done on the spot as before, and once the store is left, it will be visited again at the reserved time. The staff was measuring the temperature of the reservation person at any time.
And the store opens at 8 am. Although it is not possible to enter the store with a high touch, the staff counted to boost the release date with a countdown … About 5 or 6 people in line entered the store one after another. I intended to record it at the time of the countdown, but I missed it due to a fatal mistake that I did not press start.
#Apple Shinsaibashi Opened at 8 o’clock! (I made a mistake in shooting the important countdown video) pic.twitter.com/nlGRqLmo4M
— IPhone Mania (@iPhoneMania_jp) November 12, 2020
The writer also got the iPhone 12 mini by receiving it from the store! “Surprisingly light”
Fujita, one of the Kansai writers of the iPhone Mania editorial department, has pre-ordered two iPhone 12 mini blue and green this time. Although it was not possible to make a reservation at 8:00 am when the store opened, it seems that it was possible to make a reservation between 8:15 am and 8:30 am. However, at around 8:10, earlier than planned, I went into the store with the guidance that “you can enter the store if you just pick it up.” In less than 5 minutes I received my iPhone and came out of the store.
It seems that he and his wife replaced the iPhone 11 Pro with the iPhone 12 mini, and the deciding factor for the replacement was not only that the screen size was smaller and easier to operate, but also that he wanted to be as minimalist as possible and to make it smaller. His wife also felt that the iPhone 11 Pro was difficult to operate with one hand, and when he tried operating the iPhone 12 mini in the store, he was impressed with the “good size that fits in his hand.”
When I picked up the actual iPhone 12 mini in the store, it seemed to be more than I had imagined, “surprisingly light, lightness that I can’t think of as machinery.” We are currently writing review articles such as the iPhone 12 mini “Opening Ceremony” by such writer Fujita (Click here for the store receipt report article). Please look forward to the publication.
(Package is really thin)
Small letters are hard to see … Some people have replaced it with a large screen iPhone 12 Pro Max
I interviewed at Apple Shinsaibashi when the iPhone X was released in 2017, and I met again with Mr. Infini, who spoke with me at that time.
Originally it seems that he had two iPhone 6s Plus and iPhone X, but since it became difficult to see small letters, he said that he bought iPhone 12 Pro Max Gold by replacing iPhone 6s Plus this time. By the way, when I tried to buy a genuine Apple clear case, it seems that it was sold out at the store.
One staff member for one set of customers, thorough in-store measures to prevent crowding
About 10 customers were introduced to the store in sequence, and one staff member was assigned to each customer. In the meantime, the cleaning staff regularly disinfects the store, and it seems that they are careful not to make the inside of the store “dense”.
(asm)
I want to read together iPhone 12 series related special feature
Source: iPhone Mania