Wired
On November 25, local time, Apple unveiled its annual holiday commercial, “Mini Magic.” The 2020 edition will focus on the HomePod mini.
A little witch appears with the HomePod mini!
Rapper and composer Tierra Wack appears in Apple’s 2020 holiday season commercial, The magic of mini.
Tierra Wack returns home with a non-floating look and tells the original HomePod, “Hey Siri, turn up the volume.”
Then, at the same time that the HomePod turns into a HomePod mini, a little wizard-like Tierra Wack appears.
The little Tierra talks to cheer up Tierra to an up-tempo song, dances together and wraps each other in colorful costumes.
Finally, a catch phrase “The magic of mini” is displayed to conclude.
In the video, Tierra Wack’s “feel good” and “Peppers and Onions” are used.
Watch the approximately 2-minute video released by Apple on the official YouTube channel here.
Tierra Wack himself also introduced the commercial on Twitter.
“The magic of mini” is out now!
Happy holidays from @Apple, @CALMATIC and WHACK!
https://t.co/XkuuExX8ds
— Tierra Whack (@TierraWhack) November 25, 2020
HomePod mini has a delicate delivery until Christmas
The HomePod mini features a compact spherical design and an affordable price of 10,800 yen (excluding tax), and is gaining popularity as the first shipment is sold out immediately after the reservation acceptance starts on November 6.
At the time of this writing, Apple’s online store has announced that the HomePod mini’s Space Gray and White will be delivered from December 18th to 25th, and it is a delicate situation whether it will arrive before Christmas.
If you’re considering a HomePod mini as a Christmas gift, we recommend that you buy it early.
Apple recently released a page featuring Christmas gifts. During this period, the return period is set longer than usual.
Apple Holiday CM with masterpieces
Every year, Apple publishes a heartwarming, story-telling commercial for the holiday season.
2019 was a “surprise” for little girls to make a movie for their grandpa using their iPad.
In 2018, Billie Eilish’s song “come out and play” and detailed animation were impressive “Let’s share gifts (gifts / talents)”.
Going back a bit, Apple won an Emmy for the 2013 “misunderstanding” of the iPhone 5s.
Source: Apple / YouTube, Adweek via 9to5Mac
(hato)
Source: iPhone Mania