Wired
Globally, Apple is the leader in the left and right independent completely wireless earphone (TWS: True Wireless Stereo) market, but the situation seems to be different in India.
Indian TWS market up 723% year-on-year
According to research firm Counterpoint, many smartphone makers have entered the fully wireless earphone market and are using the brand awareness and sales channels they have cultivated on their smartphones to increase sales.
In addition, the demand for completely wireless earphones increased due to the influence of the new coronavirus, and the market itself in India grew significantly, recording a year-on-year increase of 723%.
Maximum share is boAt, Apple is 5th
According to a Counterpoint study, the Indian brand boAt (18%) had the largest share of the fully wireless earphone market in India in the third quarter of 2020 (July-September). Second place is Xiaomi’s sub-brand Redmi (16%), third place is former Oppo sub-brand and now independent realme (12%), and fourth place is acoustic brand JBL (Samsung’s small company Harman brand. 8%). ), Apple is in 5th place (6%).
And the best-selling fully wireless earphone in India in the quarter was Redmi’s Earbuds 2C. Apple’s AidPods (2nd generation) is ranked 5th.
According to Counterpoint, Apple’s AirPods lost their largest share of the Indian market in 2019. After that, the market share decreased further as competitors introduced low-priced completely wireless earphones to the market. The figure of 6% share in the third quarter is said to have turned positive rather than the same period of the previous year.
Source: Counterpoint
(lunatic)
Source: iPhone Mania