Wired
Foreign media 9to5 Mac reported that after more than half a year after creating an official account for the company on the short video platform, Apple is now using TikTok, entrusting existing TikTok creators to produce promotional videos.
In April this year, Apple opened a TikTok account, but did not publish any content.
Last week, this situation changed. Apple TikTok added four videos-each of which promoted the compact size of the iPhone 12 mini. All the videos use the same camera technique to shrink large objects. The final technique is to shrink the iPhone 12 Pro to the iPhone 12 mini.
The authors of these videos are Zach King, Kevin B Parry, Julian Bass and Jessica Wang. Their fans range from 800,000 to 50 million. As for Apple’s account, there are 376,000 fans and the number of likes is similar.
TikTok now has a new competitor. Snapchat launched Spotlight, which provides a $1 million fund a day, trying to attract TikTok creators to join its platform.
Special statement: The copyright of this article belongs to the author of the article. It only represents the author’s point of view and does not represent the views and positions of Aisi Assistant. This article is uploaded by third-party users, only for learning and communication, not for commercial purposes, such as the content, pictures, audio, video, etc. in the article have third-party intellectual property rights, please contact us in time to delete.