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Minister for Internal Affairs and Communications Ryota Takeda criticized that mobile phone rate plans would not be reduced under the main brand, while KDDI President Makoto Takahashi criticized it as “contradictory to conventional policies.” Minister for Internal Affairs and Communications Takeda was indignant at this, saying that he was “very disappointed”, and is ready to give guidance in cooperation with the Consumer Affairs Agency.
NTT DoCoMo, which was reported to set up a new sub-brand and announce a new rate plan, may be forced to revise the plan.
KDDI President Takahashi “Doesn’t move immediately”
In response to KDDI and Softbank announcing new rate plans from their respective sub-brands UQ mobile and Y! Mobile, Minister for Internal Affairs and Communications Takeda said at a press conference on November 20, “It is meaningless unless the price is reduced with the main brand.” I criticized it with a strong tone.
In response to Minister for Internal Affairs and Communications Takeda’s remarks, KDDI President Takahashi responded to an interview with the Nihon Keizai Shimbun, inconsistent with the government’s policy of increasing customer liquidity by reducing the price of the main brand. I criticize that I am doing it.
President Takahashi argued that “the country has no right to decide on mobile phone charges,” after showing the idea of responding to NTT DoCoMo’s movements.
In addition, NTT DoCoMo, which has applied to the Ministry of Internal Affairs and Communications from telecommunications companies, will make NTT DoCoMo a wholly owned subsidiary, and NTT East and West, which hold a 75% share of the optical fiber equipment that is important for the spread of 5G, will determine the conditions that are superior to the group. He also said he was concerned.
Minister for Internal Affairs and Communications Takeda “Guidance in collaboration with the Consumer Affairs Agency”
At a press conference on November 27, Minister for Internal Affairs and Communications Takeda intensified his words, saying, “I was very disappointed” when asked by reporters for their opinions on KDDI President Takahashi’s remarks.
Minister Takeda cooperated with the Consumer Affairs Agency because the reason why there are few users who switch from the main brand to the sub-brand is that the procedure for the transition is complicated and a fee (including penalties) of 15,500 yen is required. He said that he was thinking of teaching.
He pointed out that while the transition from a high-priced main brand to a low-priced sub-brand has barriers such as high prices and complicated procedures, preferential treatment from a sub-brand to a main brand is to retain users. I want you to think about publicity, “he criticized with a strong tone.
In addition, 42.8% of major carrier contractors subscribe to plans of 20GB or more per month, but only 11.3% of users actually use 20GB or more, and many users use only a small amount. After criticizing that “the part is on the price” and “making the system difficult for the people to understand”, we are asking the people to reconsider the actual situation of their mobile phone charges.
Did DoCoMo’s “new plan with a new brand” fail due to Minister Takeda’s remarks?
It has been reported that NTT DoCoMo, the largest company, will launch a new brand after the takeover bid (TOB) period for NTT to make it a wholly owned subsidiary, and will announce a new rate plan in December.
It was reported that NTT DoCoMo will also provide a new plan by establishing a new sub-brand like KDDI and Softbank, but it is difficult to issue a new rate plan from the sub-brand after Minister Takeda’s remark. Let’s do it.
Minister of Internal Affairs and Communications moving away from the policy aimed at by the Ministry of Internal Affairs and Communications
If the largest NTT DoCoMo announces a new rate plan equivalent to UQ mobile and Y! Mobile from the main brand with the intention of Minister for Internal Affairs and Communications Takeda, it is expected that KDDI and Softbank will also announce a plan that competes. ..
Then, users of the three major carriers, which account for more than 80% of all subscribers, will be satisfied in the short term, and no one will switch to another carrier or MVNO.
However, as a result, it goes against the Ministry of Internal Affairs and Communications’ plan of “reducing mobile phone charges through competition by increasing user mobility.”
In the second half, you can see Minister Takeda’s enthusiastic speech for about eight and a half minutes while hitting the prepared flip in the following video released by the Ministry of Internal Affairs and Communications.
Source: Nihon Keizai Shimbun, Ministry of Internal Affairs and Communications
(hato)
Source: iPhone Mania