Wired
Deirdre O’Brien, Apple’s Senior Vice President of Retail + People, spoke at Brainstorm Tech in Fortune magazine about Apple’s management policy at Corona.
Things can go faster face-to-face
When COVID-19 began to expand in earnest in March of this year, it was forced to temporarily close almost all Apple Stores, and at the same time, the demand for Macs and iPads increased due to the increase in home study and remote work, and customers Although Apple has been busy responding, O’Brien, who has overlooked retail in general, emphasized the importance of finding a good balance between face-to-face and remote work.
Utilizing newly acquired skills (in a pandemic). At the same time, face-to-face collaboration can make things go faster. I feel that I need to strike the right balance between face-to-face and remote work.
Apple is dealing with customers as online as possible, such as switching from the free Today at Apple session held at the Apple Store to online holding, and introducing an interface centered on online support at the online store as well.
We have also introduced an express store that only accepts online orders and accepts Genius Bar reservations, and as of the end of November, the number of stores in the United States had reached about half of the total.
We strive to make everything experience when customers visit the store. It can be difficult in a social distance environment, but I’m looking forward to the time when I can return to normal business.
Source: Fortune via 9to5Mac
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Source: iPhone Mania