Wired
Recently, Apple CEO Tim Cook said in an exclusive media interview that the company “does not object to digital advertising,” but related privacy authorization requires user consent.
Cook recently communicated with the Toronto Star about the company’s recent work on privacy. This includes the App Tracking Transparency Function (ATT) function that will be launched in iOS 14.5, which requires the App to request permission before tracking users.
Cook told the media that Apple believes that when user data is used for targeted advertising, users themselves should have control and transparency.
Cook said: “We are not opposed to digital advertising. I think digital advertising will flourish under any circumstances because more and more time is spent online and less and less time is spent on TV. Digital advertising is in It will perform well under any circumstances. The question is, does the ad without the user’s consent and does it contain detailed user information?”
Cook also mentioned that the ATT feature will be launched in “a few weeks” and that the feature will be available in iPadOS 14.5 and tvOS 14.5. Apple is currently testing the software.
“We feel very honored. It is our responsibility to help our users. We will not make a decision for them. Because this is not our decision. This should be our own data. Who owns it, and How do they use it,” Cook said.
When asked why ATT was strongly opposed by companies such as Facebook or Procter&Gamble, Cook thought it might be because these companies were worried that their customer information would be reduced.
Cook said: “The only reason you will refuse is if you will get less data. The only reason is that people have consciously decided not to do this and have not been asked.” He also reiterated that privacy is not Apple’s Brand promotion activities. Instead, he said the company’s commitment to user privacy can be traced back to an earlier time.
Cook said: “If you look back at Apple, you will find that we were talking about privacy decades ago. We think the current situation is urgent.”
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