Wired
In the tablet market, orders for remote work and online education increased due to the impact of the new coronavirus, and shipments in 2020 increased by 19% year-on-year. This situation continues, with shipments increasing by 53% year-on-year in the first quarter of 2021 (January-March). The top share is Apple, which has further increased the share of the iPad.
Tablet market up 53% year-on-year
According to research firm Counterpoint, tablet shipments in the first quarter of 2021 were up 53% year-on-year.
However, it is down 22% compared to the previous quarter, which is the holiday season.
By manufacturer, Apple has maintained its top share, increasing its market share from 30% in the previous year to 37%.
Many tablet makers have shrunk or closed their businesses during the downturn, and the remaining top makers are said to be benefiting significantly from the lack of competitors in the growing market.
Basic iPad accounts for 56% of total iPad shipments
Regarding the shipment of the popular iPad series, the basic iPad accounts for 56% of the total shipment of iPad.
Basic iPads are popular because consumers are always concerned about price and portability.
This is followed by the iPad Air with a 19% share and the iPad Pro series with an 18% share.
On the other hand, the iPad Pro equipped with the M1 chip is said to be suffering from contracts in the supply chain such as chip shortage and production problems of Liquid Retina XDR panel, although consumer reaction was very positive. ..
However, in the third quarter of this year (July-September), shipments of iPad Pro with M1 chip are expected to increase sharply against the backdrop of stable supply.
Source: Counterpoint
(Hauser)
Source: iPhone Mania