Wired
As LG is about to withdraw from the mobile phone market, the more than 400 LG Best Shop mobile phone counters in South Korea have suddenly become popular. Previously, it was reported that Apple intends to negotiate with LG to take over the space in the LG Best Shop and sell Apple products. Because Samsung and LG signed a special clause on non-infringement of mobile phone channels in South Korea, Samsung is likely to require LG to sell Samsung’s Galaxy phones once it sells iPhones at LG Best Shop.
After the news came out, it was also rumored that Samsung protested to LG because the two sides signed a special agreement in 2018. At that time, Samsung and LG could only sell their own products in their own stores in order to protect the rights of small and medium-sized mobile phones in South Korea. Phone. However, with LG withdrawing from the mobile phone market, it seems that it can be renegotiated in accordance with the agreement at the time “Once important changes occur.” Samsung is worried that Apple’s takeover of LG’s channel may further change the market share of Korean mobile phones. Samsung tried to request the three major players in South Korea. Telecom operators pressure LG to also sell Samsung mobile phones, but there may also be different voices within Samsung. After all, this move may reduce the sales of Samsung’s Korean stores.
▲It is rumored that Apple will eventually only sell iPhones in LG Best Shop, and will not sell Apple Watch, iPad and Mac
However, at the beginning of the negotiation, the Mac series products were similar to LG Gram and were excluded. In the latest rumored negotiation progress, it seems that Apple will not sell Apple Watch and iPad in LG Best Shop, only iPhone. LG and Apple are likely to reach an agreement after August, and after Apple launches the next-generation iPhone in South Korea, it will be sold on LG Best Shop.