Wired
China’s 618 sales season is one of China’s largest e-commerce sales, held around June 18th each year. In the first three weeks of June, in the midst of the 618 sales season, smartphone sales in China increased 7% year-on-year. By manufacturer, Huawei and HONOR have lost a large share, and other manufacturers have taken the share.
618 The Chinese smartphone market turned positive in the sales season
In the first three weeks of June, including the 618 sales season, smartphone sales in China increased 7% year-on-year.
China recorded negative growth year-on-year for the second straight month in April and May, but this is the first increase in a long time.
By manufacturer, Vivo was the leader, accounting for 23% of smartphone sales.
OPPO (21%) and Xiaomi (19%) are second and third, and Apple is fourth with a 14% share.
Huawei and HONOR drop market share significantly
Comparing this year’s 618 sales season with the previous year, the decline of Huawei and HONOR is noticeable.
The shares of these manufacturers fell from 33% to 10% for Huawei and from 15% to 7% for HONOR.
Other manufacturers are growing by gaining the lost share of Huawei and HONOR.
Apple also rose 16% year-on-year, ranking fourth in this year’s 618 sales season.
Apple’s participation in the 618 sales season is the second year this year, but strong sales promotion activities have been carried out, and it is said that the iPhone 12 was sold at a discount price of 1,000 yuan (about 17,242 yen) or more at a major online shop in China. That is.
In addition, realme smartphone sales have increased more than 10 times compared to last year.
Source: Counterpoint via 9to5Mac
(Hauser)
Source: iPhone Mania