Wired
Overseas Apple-related media 9to5Mac reported on July 19, local time that the number of new iPhone activations in the United States lined up with Android.
The number of activations is on par with Android
9to5Mac presents a report from market research firm Consumer Intelligence Research Partners (CIRP), reporting that the number of new iPhone activations in the United States caught up with Android activations in the second quarter of 2021 (April-June). I did.
According to a CIRP report, iOS and Android devices accounted for the same 50% of new activations in the United States.
Over the past few years, the ratio of Android to iOS device activations in the United States has been 6: 4, and Android has continued to be more active, but recently iOS devices such as the iPhone 12 have made great strides.
Apple’s winning factor
CIRP co-founder Mike Levin analyzes Apple’s winning factors as improving brand loyalty and attracting replacement users.
Apple is said to have increased its brand loyalty to 93% with the introduction of “App Tracking Transparency” in iOS 14.5 and the release of “AirTag”.
According to Mike Levin, 93% of iPhone users have replaced their iPhones with new ones, while Android users have only 88% replacements with Android devices.
Supported by strong brand loyalty, Apple was able to acquire new iPhone users by replacing Android devices while retaining many existing users.
As a result, it seems that the number of new activations is on par with Android.
It is reported that Xiaomi has overtaken Apple to become the world’s second largest smartphone maker, but it seems that Apple is gaining momentum, at least in the United States.
Source: 9to5Mac
(seng)
Source: iPhone Mania