Wired
According to news on the morning of September 25, investment bank Wedbush believes that iPhone 13 orders are about 20% higher than the company’s previous iPhone 12 series, partly due to strong demand from China.
In a foreign media AppleInsider saw an investor report, Wedbush chief analyst Daniel Ives said that the demand for iPhone 13 looks “strong from the beginning”, and China’s pre-orders in 2021 are in a leading position. He pointed out that China’s pre-orders are already close to the 5 million or 6 million mark.
Although supply chain issues are a lingering concern for Apple and all smartphone manufacturers, delivery expectations in the United States are stronger than Apple’s iPhone 12 launched in 2020.
The analyst also believes that iPhone orders are shifting towards high-end, and models such as the iPhone 13 Pro and iPhone 13 Pro Max have pushed up Apple’s average selling price (ASP). This may result in Apple’s overall revenue growth in the next few quarters.
Ives also pointed out that Apple’s trade-in and installment may also affect iPhone users who are currently holding a wait-and-see attitude. He believes that Apple’s iPhone sales are expected to be set between 130 million and 150 million. Wedbush supply inspection shows that iPhone 13’s current orders are around 90 million units, which is higher than the iPhone 12’s figure of 80 million units at that time.
In other words, the iPhone 13 series achieved a year-on-year growth of 10% from the beginning.
The analyst reiterated his “super cycle” argument, which is based on an estimate that 250 million of the 975 million iPhone devices will be upgraded. He still believes that Apple’s “super cycle” will last until 2022.
Ives maintains an outperform rating for Apple and a target price of US$185 for the next 12 months.
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