Consumers’ willingness to purchase is lower than the iPhone 13 series and iPhone 12

 
The iPhone 13 series, which went on sale in September 2021, is still not in stock, and there are many models with long delivery times.
 
However, consumers seem to be less willing to buy than the iPhone 12 series.

6.9 percentage points increase for those who do not plan to purchase

According to a survey by the MMD Research Institute, in a survey of consumers’ purchase intentions when the new iPhone was announced, 8.4% of the iPhone 13 series are planning to purchase and 15.5% are considering purchasing.
 

 
On the other hand, in the case of last year’s iPhone 12 series, 9.3% are planning to purchase, 21.4% are considering purchasing, and comparing the iPhone 13 series and iPhone 12 series, those who are not willing to purchase have increased by 6.9 percentage points.
 
For this reason, MMD Research Institute
 

• Shift in replacement timing
• I don’t like the design and performance
• Performance is sufficient even with the iPhone a while ago

 
I think that there are many people who dare to buy the old model instead of the new model.

The most popular is the 128GB model iPhone 13

Also, when I investigated which model I was thinking of for those who are planning to purchase or are considering purchasing, the 128GB model iPhone 13 was the most popular.
 

 
In a survey of those who plan to buy, each model of the iPhone 13 dominated the 1st to 3rd place, while the iPhone 13 mini is in the 2nd place among those who are considering purchasing.

Improvement of cost performance and authentication method is the key to future demand for new iPhone

Regarding the demand for the new iPhone in the future, MMD Research Institute says that cost performance and improvement of authentication method are the keys.
 
Especially in terms of cost performance, there are many cases where even older iPhones have sufficient performance, and with the spread of flea market apps, it seems that the purchase of used iPhones will increase.
 
In addition, it is expected that there will be a change to an Android device that is superior in terms of cost performance.

 
 
Source: MMD Laboratory
Photo: Pakutaso
(Hauser)
 
 

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