Wired
According to MacRumors, SellCell’s research report shows that the depreciation rate of Apple’s iPhone 13 series is almost half that of Google’s Pixel 6 / Pro series.
Only two months after the launch of Apple’s iPhone 13 lineup, Google released the latest flagship smartphone, the Pixel 6. Although it was advertised as the leading Android phone competitor for the iPhone, the depreciation of the Pixel 6 was much worse.
The data shows that in the first month after listing, the average depreciation rate of all iPhone 13 models was 24.9%. The Pixel 6 models depreciated by an average of 42.6%. Since then, the iPhone 13 series has regained some value, and since the first month, its value has recovered by 3.1%. In general, the preservation rate of iPhone 13 models has been significantly improved, so that the loss of customers who wish to sell new devices will be minimized.
Looking at the lowest-priced option in their respective lineups, the 128GB Pixel 6 has the least depreciation of all Google models, with a depreciation rate of 36.6%. In contrast, the 128GB iPhone 13 mini has a depreciation rate of 26.9%, making it one of the most unpopular iPhone models.
Last month, it was reported that in the period after the launch, Apple’s iPhone 13 series models had a much higher value retention rate than any previous iPhone. Entering December of this year, the iPhone 13 series showed continued vitality, with the lowest depreciation rate in the entire smartphone industry. However, Google Pixel 6 has a shorter release time, and the next few months will show a clearer depreciation rate comparison between it and the iPhone 13.
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