Wired
UNIQLO, a subsidiary of FAST RETAILING, announced that it has added a payment function to its app. Since the UNIQLO app already has more than 30 million members, it will be the largest payment service in Japan, comparable to PayPay under the SoftBank Group.
Payment is possible just by presenting the QR code in the app
With “UNIQLO Pay”, if you register the bank account and credit card information that can be specified as the payment method of the application, you can easily complete the payment just by showing the QR code in the application at the time of payment.
UNIQLO Pay can be used at almost all UNIQLO stores, which have 800 stores in Japan, and it is possible that it will be introduced on EC sites and GU (GU), which are also under the umbrella of Fast Retailing, in the future.
Is it useful for understanding customers’ purchasing tendencies?
By introducing its own payment app, UNIQLO is expected to make it easier than before to collect customer information, which is said to be useful for understanding customers’ purchasing trends.
It seems that sufficient consideration has been given to security, and it is said that two-factor authentication will be used when registering a bank account in the app. It seems that the corresponding banks are limited to Sumitomo Mitsui Banking Corporation, Mitsubishi UFJ Bank, and Resona Group.
The update history of the app states that “UNIQLO Pay feature has been added” in version 7.5.0.
Source: Nihon Keizai Shimbun
Photo: Raysonho @ Open Grid Scheduler / Grid Engine / Wikimedia Commons
(lexi)
Source: iPhone Mania