Wired
Many people believe that Apple produces analysis reports through third-party companies, mainly hoping to dilute the market’s belief that Apple makes its own business development more beneficial by formulating rules and its own platform advantages, such as requiring developers to use Apple’s payment system, or It is to deliberately limit the application functions of third-party apps, so as to attract more people to use the app content created by themselves.
Apple recently commissioned an analysis by economic consultancy firm Analysis Group to demonstrate that third-party apps are far more popular than Apple’s own content, and to illustrate the advantages of using the App Store to help developers expand business opportunities.
Before this, Apple has been questioned to use its own advantages to strengthen the utilization rate of self-created service content, but according to the analysis report produced by the Analysis Group, it shows that Apple is not involved in the development of all app category projects, but only creates content for specific needs, and these The content actually faces competition from many third-party apps, and most of the popular apps are provided by third-party developers, not from Apple.
For example, many market views have questioned that Apple’s launch of Apple Music service will affect the market development and revenue of other music service providers, but in fact, in most markets, third-party providers such as Spotify still provide app usage, and only a few Markets such as Japan will have a usage ratio of more than 50%.
For communication apps, although the messaging apps created by Apple are highly used in the United States, France, Australia and New Zealand, in other markets such as Germany, WhatsApp is the main use, and in the Chinese market, WeChat ( WeChat) is mainly used, as in Taiwan, Japan, Thailand, it is mostly used by LINE, and the most used in South Korea is KakaoTalk.
For other services such as Google Maps and Netflix, Apple also emphasizes that they are more used than the maps provided by itself and Apple TV+, so it emphasizes that the apps created by itself do not affect the development of content created by third-party companies, and can even be used by App Store gains greater commercial benefits.
However, many people believe that Apple produces analysis reports through third-party companies, mainly hoping to dilute the market’s belief that Apple makes its own business development more beneficial by formulating rules and its own platform advantages, such as requiring developers to use Apple’s payment system. , or deliberately restrict the functions of third-party apps, so as to attract more people to use the app content created by themselves.