Wired
AirPods Pro is a further evolution of Apple’s first fully wireless earphone, AirPods, which tends to be on the same line, but the development process was very different, an essay by a former Apple employee revealed. rice field.
Conflict created by not sharing information
Chris Diver, an executive-level employee of Apple’s Human Resources Department, wrote an essay for Fast Company on how Apple’s secrecy culture was transformed into a shareable one. Is talking about.
Apple’s secrecy culture is already a well-known fact, and many are looking forward to the “surprise and joy” of new product launch events. In fact, this secrecy is an important part of Apple’s value creation, and it was customary to “do not share information” within Apple.
However, there is a dark side to this secrecy, and it was the development of AirPods that became prominent. Each team had to innovate in secret because they couldn’t share information internally, and it wasn’t until 11 hours before the product was launched that everything came together. As a result, the meetings lasted five or six hours each day, causing a lot of friction and burnout.
Officers were already aware of the importance of sharing
“The 7 Habits of Personality Restoration,” by Stephen R. Covey, “Pixar-style Management Techniques How the Genius Group Hits” With reference to books such as Edwin Catmull, we eventually come to the conclusion that “information must be shared between teams.”
What surprised me when I actually talked to Apple executives was that they were already aware of the importance of sharing. Executive Officer Priya Barasbramaniam talked about the importance of early sharing with other companies, and retailer Angela Ahrendts said the same. Jonathan Ive, who is in charge of design, Mattia Pascolini, who is in charge of wireless design team, and Lin Youngs, who is in charge of display, camera and touch, also talked about the importance of sharing.
Applying the new process introduced in camera development to AirPods Pro
To achieve sharing within secrecy, Apple has introduced a new approach in camera development. Every week, we had a transparent session among our staff, focusing on vulnerabilities and open approaches and sharing the issues we were facing. Each leader and each team spoke and shared exactly their development status and requests from other teams. The result is a cycle of innovation, accelerating Apple’s camera technology to new heights and making it the gold standard for collaboration.
And as a result of applying this method to earphone development, we were able to launch AirPods Pro with a very good noise canceling function.
“Sharing is possible even in secrecy,” Diver proudly said in his essay.
Source: Fast Company
Photo: Apple
(lexi)
Source: iPhone Mania