Wired
The data shows that the revenue of small developers through the App Store has grown by 113% in the past two years, which is more than double the revenue growth rate of large developers. The set is actively developing, and 40% of app downloads come from outside the country where the small developer is located.
Apple quoted the Analysis Group research report “Spotlight on the Small Business & App Creators on the App Store”, stating that the revenue of small developers through the App Store has grown by 113% in the past two years, compared with the growth rate of large developers. more than doubled.
The research report also pointed out that in the past two years, more and more companies have contacted customers through apps. Even though epidemic prevention restrictions have been gradually lifted in many regions, there are still many companies that focus more on digital and hybrid operations. Model transformation, and strive for more growth opportunities through the app.
From 2021, many small businesses and creators will join the App Store economy, of which 24% are from Europe, 23% are from China, 14% are from the United States, about 4.3% are from Japan, and the other 34% are from countries such as South Korea, countries such as India and Brazil.
The data shows that the revenue of small developers through the App Store has grown by 113% in the past two years, which is more than double the revenue growth rate of large developers. Set active development, and 40% of app downloads come from areas outside the country where small developers are located. Apple seems to use this data to show that the App Store has not formed a market monopoly in a single market, emphasizing that developers are not the only App Store. It can be used as a development option, and it also shows that most developers create content that will attract users outside the region.
In addition, the number of small developers and emerging creators who have joined the App Store economy has grown significantly over the past two years. For example, the number of small developers joining the UK region has increased by up to 40% since 2019, and the number of small developers in Germany has also increased. 25%, many developers have seized the trend of digitalization and mixed lifestyles in recent years, and through the app service content, most users can be more convenient in the post-epidemic era, and at the same time, they can obtain more benefits.
Apple also quoted the Analysis Group research report last year, saying that the number of small developers in the global region has increased by 40% since 2015, and the proportion of small developers in the App Store has reached more than 90%. Among these small developers, on average, more than 80% will put their apps on the App Store in more than 40 countries and regions around the world, so as to obtain greater benefits. At the same time, more than 25% of small developers have more than 25% in the past 5 years. The average annual revenue growth rate exceeds 25%.
In the App Store small business plan launched at the beginning of last year, Apple adjusted the small developers whose annual revenue from the App Store was less than 1 million US dollars, so that the proportion of App revenue can be reduced to 15%, so that it can Get more profit. In the future, developers will be more open to provide users with paid purchase options outside of the iOS app. At the same time, developers can provide price points for paid subscriptions, in-app purchases, and paid apps. In addition, a small developer assistance fund of US$100 million has also been established. , to help small developers affected by the outbreak.