Wired
Global smartphone sales in April 2022 announced by research firm Counterpoint Research on May 27, 2022, decreased by 8% year-on-year due to the effects of lockdown in China and the withdrawal of each manufacturer from Russia. Apple’s share was 15%, second only to Samsung.
Decreased for 3 consecutive months, the coldness of China is conspicuous
Research firm Counterpoint Research announced global smartphone sales in April 2022.
Smartphone sales in April 2022 decreased by 8% year-on-year. The decline has been for the third straight month, dropping to the lowest level since the 2020 pandemic.
By region, China had the largest decline, probably due to the cooling of consumer sentiment due to lockdowns. In Russia, where major manufacturers have withdrawn, the decrease in sales volume is also noticeable.
Although shipments increased in Latin America, the United States and India, the overall decline in sales could not be offset.
Samsung’s Galaxy S22 and A series are doing well
By manufacturer, Samsung was the top with 24%, Apple was second with 15%, and Xiaomi was third with 12%.
Since April 2017, Samsung’s Galaxy S22 in the premium market and the A series in the midrange market were strong, its reliance on the Chinese market was low, and its supply chain was stable. Won the highest market share in 5 years.
Is Samsung the leader in the April-June 2022 quarter?
Counterpoint Research predicts that Samsung will also be the top seller in the second quarter of 2022 (April-June).
Samsung has established itself as a leader in folding smartphones that are expected to grow in the future, and is expected to stabilize its superiority by lowering selling prices in the future.
Source: Counterpoint Research
Photo: Apple
(hato)
Source: iPhone Mania