Wired
The results of the “Fact-finding survey after the announcement of the abolition of Rakuten Mobile 0 yen” were asked to the users of Rakuten Mobile, who ended the provision of the plan with a basic charge of 0 yen in July 2022, about their intention to continue using the service and candidates for transfer destinations. Announced by MMD Institute.
Rakuten Mobile has the top share as a sub-use line
The MMD Research Institute’s “Fact-finding survey after the announcement of the abolition of Rakuten Mobile 0 yen” is 18 years old from June 10 to 13, 2022, before Rakuten Mobile ends the monthly charge of 0 yen up to 3GB of data usage. The survey was conducted on the Internet for men and women aged up to 69 years, and valid responses were obtained from 25,000 people.
The main communication services used by 22,770 people who mainly use smartphones with communication contracts (left graph) are NTT DoCoMo (29.4%), au (19.0%), and Softbank (12.2%). , Rakuten UN-LIMIT (8.2%), the total of 4 carriers including ahamo (4.5%), povo (1.9%) and LINEMO (0.9%) of online-only plans was 75.9%.
Adding the carrier sub-brands Y! Mobile (8.7%) and UQ mobile (5.7%), it was 90.4%, and the MVNO was 9.6%.
Rakuten UN-LIMIT was the most popular communication service (on the right in the graph), which was sub-used by 2,156 people who sub-used smartphones with communication contracts.
The total of 4 carriers including NTT DoCoMo (18.4%), au (14.4%), SoftBank SoftBank (9.9%), ahamo (2.8%), povo (3.9%) and LINEMO (2.3%) is 71.8%, which is a sub-brand. When Y! Mobile (6.1%) and UQ mobile (4.3%) were added, it was 82.2%, and MVNO was 17.8%.
The largest amount of data used is “1GB or less”
The graph below shows the results of asking the main users (n = 1,872) and sub users (n = 432) of Rakuten UN-LIMIT about the amount of monthly data they used most recently.
For the main users (upper part of the graph), “1GB or less” was the most, at 48.9%, which was less than half. This was followed by “2GB-5GB” 22.1% and “21GB or more” 10.7%. “Not used” was 2.7%.
As for sub-users (lower part of the graph), “1GB or less” was the most at 62.8%, exceeding 60%, followed by “2GB-5GB” at 9.9% and “21GB or more” at 8.2%. “Not using” was 11.1%.
65% of main users continue to use, and 30% of sub-users consider switching
Rakuten UN-LIMIT will be used in the future based on the fact that the monthly charge from July 2022 to 3GB will change from 0 yen to 990 yen (excluding tax) (substantially free of charge by point redemption until October). The graph below shows the results of asking the main user and sub users.
Among the main users, “continue use” was 65.4%, which exceeded 60%, and “considering switching to another telecommunications company” was 29.0%, and “considering cancellation” was 5.7%. It was the result.
As for sub-users, 34.6% answered “continue to use”, 32.7% answered “considering switching to another telecommunications company”, and 32.6% answered “considering cancellation”. The result was even division.
Approximately 70% of those considering transfer have already decided where to transfer
The percentage of Rakuten UN-LIMIT users who are considering switching to another company decides which telecommunications company to consider switching to is 67.1% for the main user (n = 542) and sub-user (n = 141). Then it was 75.4%.
About 70% of both main users and sub users decide where to transfer.
Povo is the most candidate for transfer
The top communication services that Rakuten UN-LIMIT users who have decided on a transfer destination are considering as a transfer destination are as follows.
Rakuten UN-LIMIT main users (n = 364) had the highest number of povo at 36.8%. This is followed by UQ mobile (9.1%), OCN mobile ONE (7.8%), LINEMO (3GB) (7.7%), and Y! Mobile (7.1%).
Among the sub-users (n = 107), povo was the most at 44.0%. This is followed by LINEMO (3GB) (11.2%), Softbank (5.6%), au (4.7%), and mineo (4.7%).
Povo, which has introduced a topping method and can maintain a line with a basic charge of 0 yen, is the most promising destination for Rakuten UN-LIMIT users, with a transfer destination of around 40%, which is far behind the second place and below.
Source: MMD Laboratory
(hato)
Source: iPhone Mania