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According to Apple’s social media policy, the company warns employees not to post content about customers, colleagues or confidential information, but it does not explicitly and completely prohibit employees from posting their technical information. “We expect you to be who you are, but you should also show respect in your posts, tweets and other online communications,” an internal Apple document read.
Campbell, a single mother living in New York, has been with Apple for nearly 6 years, most recently as a repair technician at an Apple retail store. Last week, she responded to another TikTok user’s question. The user lost her iPhone at the Coachella music festival and received a threatening text message saying that unless she unbinds her Apple ID from the iPhone, her personal information would be sold on the black market.
Campbell responded in the video at the time: “I can’t tell you exactly how I got this information, but I can tell you that for the past six years I’ve been certified hardware for a company that loves to talk about fruit. Engineer.” Then, she warned users not to listen to the blackmailers, “Your phone is really useless to them, you are the only one who can save them, and I suggest you don’t save them.”
Campbell
As a result, the video went viral, garnering 5 million views in about 24 hours. On Friday, Campbell received a call from a manager who was asked to delete the video or face disciplinary action “up to and including dismissal”. When she asked what would happen if she kept the video, she said the manager retracted the original comment, saying he would get back to her. But so far, he has not responded.
Last weekend, Campbell released a second video titled “Dear Apple.” She revealed in the video that she was an Apple employee and said she was waiting to hear if Apple would fire her. “I never identified myself as an Apple employee before this video,” she said, “but interestingly, after going through the social media policies…I found nowhere that said I couldn’t publicly identify myself as an Apple employee. , just saying I shouldn’t do it in a way that makes the company look bad.”
Campbell has been a stand-up comedian since 2011 and has a massive following on social media, including 439,000 on TikTok.
The popularity of the video may not have been enough to prevent her from being fired. Last year, Apple fired two high-profile activists for allegedly sharing confidential information. But Campbell said there was nothing in her video that had not been made public.
“I found Apple’s response to be in stark contrast to how we portray our company,” she said in an interview. “We tell people to think differently, to innovate, to come up with creative solutions. I’m not just for working for Apple. That’s all I know about Apple. I know this because of my long technical education and history. That’s why they hired me.”
Apple has yet to comment.