Wired
Apple is preparing a plan to sell the iPhone on a subscription basis, and it will start as early as this year, reports Bloomberg’s Mark Garman.
Apple is vigorously testing its subscription service
Bloomberg’s Mark Garman reported that Apple has been preparing to introduce a hardware subscription service since March, and the other day he emphasized that “it will definitely be introduced by the end of the year.”
In response to a question from a newsletter reader, “Is Apple’s hardware subscription service still in the works?” I replied that I am testing.
Regarding the launch date of the service, Mr. Garman said “this year or next year”, although it is slightly toned down from “this year” the other day, but he is confident that the introduction time is near.
Did not introduce it at the same time as the iPhone 14 release to avoid confusion on the release date?
Garman speculates that Apple did not start the hardware subscription service at the same time as the iPhone 14 series was released, “to avoid confusion on the release date.”
Garman said the subscription service “will be a whole new way to buy an iPhone.”
Users can buy an iPhone with a lighter monthly burden
If a subscription method is provided for iPhone sales, users will be able to reduce their monthly payments rather than paying in installments, which has the advantage of making it easier to replace after a new model is released.
For Apple, it is expected that the sales volume of iPhones with a prolonged replacement cycle will increase, and the number of users of Apple One will increase, which will have the effect of boosting the revenue of the service division.
Source: Power On/Bloomberg
Photo: Anthony/Twitter
(hato)
Source: iPhone Mania