Wired
One week after the launch of Apple’s iPhone 14 mobile phone series, the market’s attitude towards the four models in the series is significantly different. The iPhone 14 Plus, which was originally favored by many digital enthusiasts, has been cold, and the ordinary iPhone 14 is not even as good as last year’s iPhone 13.
According to Bloomberg, investment bank Jefferies (Jefferies) released the latest research report. Chinese consumers are buying less of the iPhone 14 at the start of its launch than last year when the new model went on sale, and the world’s largest smartphone market is experiencing a “year of decline,” the report noted.
Analysts such as Edison Lee pointed out in the latest report that Apple’s latest series of smartphones sold 987,000 units in the first three days, which is 11% lower than the sales of similar products in the iPhone 13 series in the same period last year.
It was a rare double-digit decline for the iPhone, which has been the most resilient of sales in China’s smartphone market, while its domestic leader has been sluggish throughout the year.
In addition, Jefferies analysts also mentioned, “These preliminary data suggest that iPhone 14 sales may not be as strong as pre-order levels suggest, after all, it doesn’t cost to click to pre-order.”
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