Apple CEO Tim Cook On His Favorite ‘Ted Lasso’ Line

Here’s Apple CEO Tim Cook’s favorite line from the first two seasons of Ted Lasso: “There’s two buttons I never like hitting. That’s panic, and snooze.” (So says Jason Sudeikis’ Coach Lasso when asked about his team’s losing streak.)  “I love that. I love that,” Cook told The New York Times DealBook Online Summit on Tuesday. “He has so many great lines.”  Apple TV+’s Emmy-sweeping comedy series “has resonated with so many people around the world, and sort of come out at exactly the right time, during the pandemic, and has been a moment of positivity that all of us want and all of us need, frankly,” he said. Even with Apple TV+’s big bets and clear financial commitment from its deep-pocketed parent, Ted Lasso, which won 11 Emmy Awards, is the first show to get this many shout-outs at the c …
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