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Tim Cook Makes Makes Rare Apple TV+ Comments On Earnings Call, Touts “Strategic Position,” “Great Co



Apple CEO Tim Cook noted proudly that Apple TV+ shows and films have racked up nearly 200 awards and 900 total nominations, giving a shout-out to Ted Lasso, The Tragedy of Macbeth, CODA, Swan Song and upcoming series Severance and The Afterparty.  “Each one is a tremendous credit to all the storytellers, in front of the camera and behind,” he told Wall Street analysts on a call following Apple’s latest quarterly earnings.  The first mention of Apple TV+  came only minutes into the event, and they kept coming. Until recently, the platform, which launched in November 2019, was a rarely mentioned blip on the corporate balance sheet of a giant with $366 billion in annual revenue.    This time, Cook was asked more and talked more about the streamer. “We wanted to give storytellers a place to …
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