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Apple is Working Overtime to Dominate Sports [Apple Sports Explained]



Apple’s new Sports App looks simple on the surface, but it’s one way Apple is rewriting the playbook in Sports media. CNET’s Bridget Carey takes a closer look at all the ways Apple is extending its reach in sports — and what could be next.

0:00 Apple Continues Its Push Into Sports
0:55 New Apple Sports App Aims For Simplicity
2:28 Where Apple Offers Sports Coverage Now
3:44 How Apple’s Sports Ambitions Continue To Grow
5:03 Apple Eyes Formula 1, NBA For Future Integrations
7:00 Will Apple Keep the Sports App Simple?

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#sports #apple #mls
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43 Comments

  1. Very mixed on this. On the one hand Apple's native iOS Apps are always some of the best made Apps around. On the other I'm really not a fan of Apple constantly pushing these nonsense subscription services on people.

  2. One more way that Apple can track every move you make and figure out a way to make more money tracking you.. all these companies are tracking every move that you’re making all the time the more you stay in their ecosystem, the more they can track an influence, good or bad

  3. Now that they've gone all the way with MLS, why not check out Premier League Football. Also I'd like to see Hockey and more Baseball content in 2024.

  4. I don't care because there are more pressing things in my life and the world than watching grown adult from all 4 corners of the world matching colours so they can represent an area they have no real connection while ruining their bodies and the environment

  5. Live Activities is a great feature for keeping up with sports scores. No searching, no flipping channels, no opening apps… the scores are right there on your lock screen. It's great. They should push this feature more because alot of people still don't know about it.

    The problem is that there is no single source to get the scores from. If this Apple Sports app can help with that, I'm all in. Would be nice if it comes with widgets too. But if you actually have to open the app every time, I'd call that a missed opportunity.

  6. You guys. It’s so obvious. Apple Sports on iPhone is not even their main focus. They’re just laying the ground work. Apple Sports will 100% long term be their platform for an augmented/virtual reality sports experience for the Vision Pro.

  7. Once again Apple is at the forefront of innovation. Live scores in a app could be a game changer. They've already ruined MLB and MLS broadcasting, but that's besides the point. Steve Jobs would be proud.

  8. Great video. The biggest no brainer for providing 3D content was to acquire Music and Sports. When I first saw the keynote my first thought was sports and horror movies are about to get wild! The reason Apple can come in and disrupt so many markets is because they do the HARD WORK and spend the money. Games are the low hanging fruit for 3D content and Meta gorged on it. People will always accuse Apple of being a Johnny come lately to a market but over ten years, Apple created brilliant UI and OS, then went after the big boys-the Mafia Dons of media content, SPORTS! football, baseball and basketball are all well established and know their worth with delivering eyeballs to advertisers.