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iPhone 15 goes on sale: Apple CEO Tim Cook opens Fifth Avenue Apple store



CNBC’s Steve Kovach joins ‘Squawk Box’ from Apple’s Fifth Avenue store in New York with the latest. For access to live and exclusive video from CNBC subscribe to CNBC PRO:

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40 Comments

  1. Apple is not what it used to be with innovation. The last few years the updates of the phone have been mediocre and subtle. I remember when people would wait hours if not days at the stores to be the first to get their hands on the phone. That is no longer happening. This year their marketing is Titanium?? which is only at the side panels and is really no big deal. Really, that's your selling feature?? Are people sleeping over at the Apple HQ's??
    Tim Cook has got to go.

  2. Is he laughing for the tax write off for the theft of products to make the black people happy? Will he activate the phones for them? Or did he send his address out for them to come take more? I hear that's a thing now as the wealthy have it all.

  3. Even though I find it a bit awkward and overkill, I do admire how much effort Apple puts into interacting with their customers.
    Not sure if it’s part of that security issue but I got a couple strange text messages when I picked up my 15 pro on release day. They were saying something like “hey is this Mr so and so who’s selling the yacht…?” Or “this is Mr…. I’m ready to make an offer to close on the house….”
    Too bad the hype only lasts about a day 😂

  4. Lots of Chinese queuing so they can sell at a premium to other Chinese 😂 Irony of a made in China phone. However the USA iPhones allow apps to be downloaded which the Chinese sold ones don’t.

  5. “I want the best technology I can get”??? Realllly? The ONLY Apple produced spec on their phones is the chip. The Display is purchased from Samsung (and not Sammy’s best display), the camera is produced by Sony oh yeah, and the USB-C has been in production/used by literally EVERYONE ELSE for a little over seven years. 🐑 🐑 🐑