Tech Tak
iPhone 12 to soon sport Made in India branding on the retail package as Apple confirmed that it would start production of 5G-enabled iPhone model in the country. Launched in October last year alongside other 5G-ready models iPhone 12 Pro, iPhone 12 Pro Max, and iPhone 12 mini.
This will be the fifth iPhone model manufactured locally after the company started producing iPhone SE, iPhone XR, iPhone SE 2020, and iPhone 11 in India some time ago. The Made in India iPhone 12 was on the cards for a long time and we reported about in August last year.
Apple is likely to shift 7-10 per cent of its production capacity from China. The report also claimed that Apple plans to manufacture iPhone 12 mini at the same Foxconn facility in India, though a final decision is pending on the same.
Taking advantage of the government’s production linked incentive (PLI) scheme, Apple already has partnered with Foxconn, Wistron and Pegatron.
The iPhone 12 is currently being retailed at Rs 79,900 for the 64GB model, while the 128GB model at Rs 84,900. The 256GB model of the iPhone 12 at Rs 94,900. Apple last year also launched its online store in India, which now takes on Amazon and Flipkart in the e-commerce space.
Now, the big question is whether Apple will pass on the benefits of the Make in India initiative to local customers in India. In our opinion, that’s unlikely as Apple previously has also manufactured iPhone models in the country, but we haven’t seen any price change for the respective models. But that has been the case with Apple forever, and it is not linked to any country-specific. This means that the iPhone 12 may not see any price cut thanks to the production being done in India.
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