Wired
(Photo by reporter Huang Zhaoxiang)
Sony officially launched the Xperia 1 III flagship phone in Taiwan today (7/8). It also predicted that the Xperia 5 III will be launched in September. After the online press conference, Lin Zhiyuan, the general manager of Sony Mobile in Taiwan, accepted a joint media interview and talked about current issues. The current state of the mobile phone market.
This time, Lin Zhiyuan said that the new phone is in line with Sony’s listing plan. The pre-order time of Xperia 1 III is similar to the previous one. The main reason is to consider the epidemic situation and extend the pick-up time. Sony has always had a longer sales cycle than competing products, and I hope that this lineup can be maintained for about a year.
In June, the mobile phone market sales situation, Lin Zhiyuan revealed that it was similar to May, and the number of visitors showed signs of picking up. When the epidemic broke out in May, the flow of people in department stores was even only 20%. It is expected that with the launch of the flagship model, the performance in July will be better. He also cited Japan as an example. The sales volume declined during the emergency situation, but there was a substantial growth after the end. Locked in the middle and high-end models.
In addition, perhaps it is the habit of Taiwanese consumers. Lin Zhiyuan pointed out that Sony’s online sales performance has not been as high as expected during the epidemic stage, which may be related to the people’s habit of binding contract purchases and will continue to strengthen in the future. In physical stores, appointments and special-person viewing services are launched to reduce risks.
After Xperia 1 II went on the market last year, Sony has become the Android high-end flagship sales champion for three consecutive months. Lin Zhiyuan is optimistic about the follow-up performance of Xperia 1 III and will challenge the high-end market share to grow from the current 15% to 30%.
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