Wired
Apple launched the iPhone 13 series in green last March. (Photo/Apple official website)
Apple has always been good at using new color strategies to stir up topics and stimulate iPhone sales. For example, during the spring of March in the past, it launched purple for the iPhone 12 series, as well as green and pine cyan for the iPhone 13 series. According to the latest revelations, this spring may be expected to bring a new “mustard yellow” color scheme to the iPhone 14 series.
At the autumn conference last September, when Apple launched the 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus, the body provided a total of five color options, including: blue, purple, black, starlight white and red.
ShrimpApplePro, a well-known whistleblower on Twitter, recently stated that the new mustard yellow that is expected to be brought to the iPhone 14 this year is a slightly darker yellow tone, which is slightly different from the bright yellow that the iPhone 11 has introduced in the past. As for the rumored new dark yellow color, will it be limited to the dual-lens iPhone 14 and 14 Plus models, or will even the triple-lens iPhone 14 Pro and iPhone 14 Pro Max also have new colors? No further relevant instructions were given.
Among the four models of the iPhone 14 series, Apple has upgraded the two Pro models that are mainly positioned as high-end flagships, including: equipped with A16 chip, Smart Island interactive screen, etc. In comparison, the standard version with dual-lens configuration The overall upgrade rate of the current iPhone 14 and iPhone 14 Plus is relatively small, which makes the sales and buying momentum slightly inferior to that of the previous generation iPhone. If the rumors of new color revelations are true, whether it is still expected to stimulate buying for the iPhone 14 and iPhone 14 Plus has also attracted attention.
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