Wired
(Photo/photographed by reporter Liu Huiqin)
The market share ranking of global smart wearable devices (including smart watches and bracelets) is ushering in a new situation of reshuffle!
According to the latest report released by the market research agency Canalys, from January to March this year, the global shipment of wrist-based smart wearables was 41 million units, a decrease of 1% compared with the same period last year. In the double-digit recession trend, the only Indian market is growing against the trend, and the growth rate is quite astonishing to three digits, with a growth rate of 122% compared with the same period last year, which greatly offsets the global wearable device shipments decline.
The market share of the top five best-selling brands of smart wearable devices in the world is currently ranked. Apple’s Apple Watch series continues to dominate the throne, with shipments of 8.2 million units in the first quarter and a market share of 20%, far ahead of other competitors opponent.
However, the second to fifth brands in the market share are shuffled again. Google, which had been soaring, fell out of the top five rankings in the first quarter of this year, and Xiaomi smart wearable devices shipped 4.4 million units and market share. 11%, promoted to second place.
(Photo taken from Canalys)
(Photo taken from Canalys)
As for the third-ranked Huawei WATCH GT series, it shipped 3.6 million units (accounting for 3.6% of the market); Samsung’s Galaxy Watch series and India’s local brand Fire Boltt both shipped 2.7 million units. City accounted for 2.7%, tied for fourth place.
Looking at the latest shipment data and changes in market share rankings, Canalys further analyzed and pointed out that Apple relies on its own strong ecosystem to win the loyalty of global fruit fans to the Apple brand belief. Although the shipments in the first quarter fell by 11% compared to the same period last year, it still maintained a 20% market share, leading the global shipments of smart wearable devices and standing firm.
In addition, Fire Boltt, an Indian smart wearable device brand, became a hot new dark horse in the first quarter of this year, ranking among the top five brands for the first time, and its annual shipment growth rate reached triple digits. Different from the top four best-selling brands, all of which come from major smart phone manufacturers, India’s Fire Boltt not only did not launch a smart phone, but only relied on a smart wearable bracelet device, and it was only sold in the Indian market, soaring to Among the top five brands in the world, the two main factors for their popularity and popularity are the wide range of items and the extremely competitive selling price. However, it remains to be seen whether the Fire Boltt will continue to be popular in the future.
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