Wired
(Photo/AFP)
The Japanese are the most supportive of Google Pixel phones! According to a report by the research firm CounterPointResearch, Japan has become the largest market for Pixel phones, and shipments will soar nearly five times in the first quarter of 2023.
The report pointed out that Pixel sales in Japan are very strong. In the first quarter of 2023, Google’s global shipments will grow by 67% over the same period, of which Japan will increase by nearly 5 times. 34% of the world’s Pixel phones are sold to Japan, the proportion is All-time high. It surpassed 17% in Western Europe and 31% in the United States in one fell swoop, becoming Google’s largest market in the world. The main best-selling models are Pixel 7, 7 Pro and Pixel 6a.
This wave of momentum continues! Google’s new mid-range mobile phone Pixel 7a, cumulative sales in Japan in the first three weeks increased by 74% compared with Pixel 6a. According to the analysis, in addition to the upgraded specifications of the mobile phone itself, the main 6.1-inch small screen is more in line with the preferences of Japanese consumers. In addition, Google has closer cooperation with Japanese telecom operators. In addition to the original au and Softbank, this year DOCOMO also joined the ranks of selling Pixel 7a.
(Picture/Flipping counterpointresearch)
Now Google has become the second largest mobile phone brand in Japan, with a market share of 9%, surpassing the local Sony and Sharp, and only losing to Apple iPhone. As more and more Japanese brands withdraw from the mobile phone industry, CounterPointResearch predicts that Google will be able to stabilize Japan’s Android No. 1 throne. However, given the mature local consumer market, the subsequent growth may slow down.
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