Wired
(Figure / ASUS)
ASUS recently carried out organizational restructuring, which seems to change the future product layout. There is news that the Zenfone mobile phone series, which has been well received in recent years, may go into history, and the existing R&D team will be merged into the ROG team.
According to sources informed by “Science and Technology News”, ASUS mobile phones currently have the ROG series oriented towards e-sports and games, and the other is the small-sized Zenfone that used to focus on flip cameras, and the latest Zenfone 10 will be the last of the series. In the next generation, future team members will be integrated into other departments, or directly join the ROG team.
Since ASUS has just launched the Zenfone 10 flagship mobile phone in North America recently, the news has attracted a lot of attention from foreign media. “AndroidAuthority” pointed out that ASUS brings a clean Android experience to consumers who love small phones, and can bring multiple choices to the market, allowing everyone to leave the boring duopoly. “9to5google” stated that although the Zenfone is not a mainstream mobile phone in North America, the last two generations have received good reviews for their rare small size, battery life, and software.
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