Wired
(Photo/AFP)
After Musk took over Twitter, he continued to vigorously promote reforms. In late July this year, he went a step further and renamed Twitter the “X” social platform, making the blue bird icon, the original Twitter’s signature LOGO that has been used for many years, come into the spotlight. history. Recently, it was reported that after the “X” social platform was renamed, not only the advertising revenue dropped sharply, but also the number of app downloads and web page views continued to fall.
According to reports from foreign media Business Insider and Gizmochina, citing the latest data from the application tracking survey agency Apptopia, taking July of this year as an example, the download volume of X App fell by 18% compared with the same period last year (Musk had not yet acquired Twitter) . In addition, the number of downloads of the Twitter App has been on a downward trend since early July this year, with a decline of nearly 30% compared to the previous five and June months.
It is reported that the original Twitter was listed on the New York Stock Exchange in 2013, and since the launch of the Twitter App in 2011, the average number of monthly downloads can increase by 15 million to 30 million users. However, since August this year, the average number of downloads in a single month has only increased by about 10 million users, a new low in the past decade.
In addition to the fact that the download performance of the mobile app is not as good as in the past, after Twitter officially changed its new name to “X” in late July, website traffic data also shows that the traffic of the web version of the “X” platform is also showing a downward trend. . Data from the research agency Similarweb pointed out that in August this year, for example, “X” was equal to global network traffic, down 10% from the same period last year. Among them, the United States, one of the main markets for “X” platform users, had web traffic higher than It was down 15% from the same period last year.
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