Wired
(Photo/Reuters)
Apple released its latest quarterly financial report, revealing the sales performance of related products in the third quarter of this year! iPhone 15 first week results revealed. In addition, Mac computer sales dropped by 34% compared with the same period last year. Even Apple CEO Tim Cook admitted frankly that the PC market is challenging.
The iPhone is Apple’s only hardware product that has maintained growth this quarter compared with the same period last year, generating revenue of US$43.8 billion, a slight increase of 2%. This quarter’s financial report is only calculated until the end of September, so revenue is only calculated until the first week after the iPhone 15 goes on sale. For comparison, the iPhone 14 actually went on sale one week earlier than the iPhone 15, but the single-quarter revenue is still better this year.
Cook confirmed to foreign media “CNBC” that the initial sales of iPhone 15 were stronger than iPhone 14, and the performance was better than last year. Currently, there are still supply restrictions for Pro and Pro Max.
As for Mac computers, their sales plummeted by 34% compared with the same period last year, earning only US$7.61 billion, which fell below everyone’s expectations. Cook explained that because the comparison baseline was the “record-breaking” year of 2022, when severe supply disruptions occurred, sales were pushed back one quarter. He also believed that with the launch of new Macs using M3 chips, Apple’s It will perform very well in December, but I also added that the current PC market is indeed full of challenges.
Regarding other products, as no new models were released, iPad tablet revenue decreased by 10% compared with the same period last year, and wearable device revenue decreased by 3%. The main highlight is “software services”, with revenue reaching US$22.31 billion, an increase of 16% over the same period last year. Cook named the App Store, advertising, iCloud, payment, Apple Music, etc. as performing very well and continuing to grow.
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