Wired
Taiwan’s mobile phone sales fell below 400,000 units again in December 2023, which may mean that the sales peak of Apple’s iPhone 15 series has passed. (Photo/Reuters)
Apple’s iPhone 15 series was launched in September last year. According to data from market research agencies, with the help of Apple’s new phones, Taiwan’s mobile phone sales reached 530,000 units in October, reaching the peak of the whole year. However, in November Month-on-month sales fell to 446,000 units. December sales have now been released. Only 382,000 units were sold throughout the month, falling below the 400,000 mark again, 60,000 units less than last month. Sales dropped to only 6.59 billion yuan. It is obvious that Apple has no shortage of products. With the goods in stock, the peak sales period of the iPhone 15 series may have passed.
Taiwan’s mobile phone sales have exceeded the 400,000 mark for three consecutive months from September to November, which is better than other months (except January). Unfortunately, the momentum cannot be continued in December.
The latest survey released in December also showed that although Apple is still the largest mobile phone brand in Taiwan, with a sales market share of 45%, compared with 48.8% in November, it actually declined by 3.8%, and the decline was the largest among all mobile phone brands. Highest.
In addition, Apple accounted for 10 of the 20 best-selling mobile phones in Taiwan in December. In addition to the iPhone 15 series, the iPhone 13 also returned to the list. This shows that the charm of the new iPhone 15 series has gradually faded, and some consumers Consumers prefer old machines with affordable prices.
Mobile phone sales in Taiwan from September to December (physical channel data collected by market research agencies)
● September: 439,000 units
● October: 530,000 units
● November: 446,000 units
● December: 382,000 units
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