Wired
(Photo/Bloomberg)
Based on patriotic sentiments, although some Chinese netizens have been chanting “boycott Apple and support Chinese mobile phones”, public opinion is not the same. According to the latest IDC report, iPhone’s market share in China will reach the top for the first time in 2023, defeating competitors such as Xiaomi, Honor, and OPPO.
The report pointed out that Apple’s shipment market share in China for the whole of 2023 was 17.3%. Although sales fell slightly by 2.2% compared with 2022, it still dominated the market share because other brands had more obvious declines, such as Although the second-placed Honor was slightly behind Apple with a market share of 17.1%, its sales dropped by 10.3%. OPPO’s sales dropped by 9.4%, vivo’s 15.5%, and Xiaomi’s 8.5%.
IDC analyst Arthur Guo pointed out that in the face of Huawei’s re-entry into competition and the weak consumption power of the Chinese market, Apple’s ability to stay on top of the list in 2023 is still a huge success. The main key lies in third-party promotions, which stimulate the demand for iPhone purchases.
In fact, Apple’s official website, which rarely offers special prices, released a limited-time offer of “Apple’s Full of Benefits to Accompany You to Welcome the New Year” in China without warning this month. You can save up to RMB 800 on iPhone, MacBook and other products. (approximately NT$3,498). At that time, outsiders interpreted it as due to the poor sales performance of the iPhone. However, according to IDC data, Apple still accounted for 20% of China’s mobile phone market in the fourth quarter of last year, and sales were only 2.1% lower than in 2022.
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