Wired
(Photo/Bloomberg)
The global mobile phone market is undergoing major changes! Research agency TrendForce released the latest report on global mobile phones in the fourth quarter of 2023. Transsion successfully overtook vivo and became the fifth largest brand in the world with its 4 strategies. The leading Apple and Samsung are facing new challenges respectively. A round of challenges.
According to statistics, Apple still has the highest global mobile phone shipments in the fourth quarter of 2023, which coincides with the launch of the iPhone 15 series and the peak sales season. The quarterly growth reached 58.6%, which is much higher than other brands. A total of 78.5 million units were shipped and the market share Ranked first with a rate of 23.3%. However, as Huawei makes a comeback, TrendForce pointed out that Apple, which also wants to compete in the high-end market, will face huge challenges.
Samsung, ranked second, shipped 53.5 million units and accounted for 15.9% of the market. Because the fourth quarter was a transition period for flagship mobile phone sales, it declined by 11% compared to the third quarter. What Samsung needs to pay attention to is that its annual sales market share is only 0.5% behind Apple, and its position as the mobile phone leader is in jeopardy.
The most noteworthy thing in this ranking is Transsion, which produced 29.5 million units in the fourth quarter and accounted for 8.8% of the shipment market. It rose to fifth place in both quarterly and annual rankings. According to TrendForce analysis, Transsion mainly benefited from channel inventory replenishment, products breaking away from low-end frameworks, and diversified development. It also actively developed new markets such as India and South America.
(Picture / Reprinted by TrendForce)
Among other brands, Xiaomi ranked third with 12.8% of the shipment market share, Oppo ranked fourth with 11.9%, and Vivo ranked sixth with 7.6%. TrendForce believes that these three major brands are very dependent on the Chinese market, so after Huawei recovers, it may affect its market share next year and face a more stringent competitive environment.
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