Wired
On August 3, the latest research report released by Strategy Analytics pointed out that in Q2 of 2021, smartphone shipments in Europe increased by 14% year-on-year to 50 million units, and Xiaomi took the lead in Europe with a 25% share of smartphone shipments. The top of the manufacturer.
Boris Metodiev, Deputy Director of Strategy Analytics, said: “After experiencing the depression in 2020, the European smartphone market performed strongly in Q2 2021. The highlight of the quarter was that Xiaomi became the largest smartphone manufacturer in Europe by volume for the first time. Xiaomi smartphones Shipments in Europe are close to 13 million units, replacing long-time leader Samsung.
Xiaomi has achieved great success in Russia, Ukraine, Spain, Italy and other places. Consumers are impressed by the rich features and cost-effectiveness of the Xiaomi and Redmi series. “
Neil Mawston, Executive Director of Strategy Analytics, added: “In Q2 2021, Samsung’s shipments in Europe fell by 7% year-on-year to 12 million units. Samsung performed well on the new 5G models of the Galaxy A series, but in the high-end market. It is facing increasing competition from Apple. In the low-end market, it has also failed to take advantage of Huawei’s retreat in Europe.”
Sui Qian, Senior Director of Strategy Analytics, pointed out: “Apple performed strongly in the quarter, with shipments increasing by 16% year-on-year to 10 million units. The iPhone 12 series continues to be popular with Apple users, who should have replaced their devices long ago. NS.
OPPO (excluding Realme and OnePlus) has a nearly 6% market share with the popular OPPO A and Reno series. Among the top five in the European market, Realme has made breakthrough progress. The newly released Realme 8 series shipped nearly 2 million units in Q2 of 2021.
Regarding the news of Xiaomi’s summit in Europe, Lei Jun said excitedly this morning that the good news came too suddenly!
The data shows that Xiaomi’s Q2 shipments were 12.7 million units, a year-on-year increase of 67.1% and a market share of 25.3%.
Please indicate the source for reprinting: Fast Technology
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