Wired
A few days ago, Xiaomi officially announced its third-quarter performance report, which showed that smartphone business revenue was RMB 47.8 billion, and global smartphone shipments were 43.9 million units.
According to Canalys data, Xiaomi’s global market share in the third quarter was 13.5%, ranking third. Previously, it was 16.7% in the second quarter, ranking second.
In this regard, Wang Xiang, the president of Xiaomi Group, said at the third-quarter performance call of Xiaomi that Xiaomi’s market share in the third quarter has declined, mainly due to the strong performance of the iPhone 13.
In addition, Xiaomi President Wang Xiang also revealed that the shortage of chips this quarter also affected the shipments of Xiaomi’s mobile phones of approximately 10 to 20 million.
In addition, Wang Xiang also stated that the company’s high-end mobile phone market has continued to increase. In the first three quarters of this year, it has reached 18 million, accounting for 12.8%, compared with less than 8% last year. The growth is still very fast.
He also pointed out: We will continue to follow the path of high-end strategy, but we are also very patient. We have to make continuous efforts in several directions. One is to steadily improve user experience, and address the concerns of high-end consumers. The point is to do a good job of the product, especially the basic user experience.
Another direction is to continue to enhance the brand’s influence. Gradually let high-end mobile phone consumers recognize our products and services. I think we are moving in this direction.
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