Wired
On the evening of May 18, Xiaomi released its 2022 Q1 quarterly financial report, showing that the average price of Xiaomi mobile phone ASP increased by 14.1% year-on-year to RMB 1,189. Regarding the increasingly expensive Xiaomi mobile phone, President Wang Xiang said in the conference call that Xiaomi More high-end technologies will be added to mobile phones, and efforts will be made to build good mid-to-high-end mobile phones.
Wang Xiang said that the sales of Xiaomi’s entry-level products are also very large, so the global average price of Xiaomi is still not rising fast enough. If you exclude entry-level mobile phones, you can see that the average selling price of mobile phones in the Chinese market is still growing very fast. of.
Wang Xiang said, “As we apply more new technologies to mobile phones, we need more high-end hardware support, so the average selling price of mobile phones will continue to increase.”
In the first quarter of 2022, Xiaomi’s total revenue reached RMB 73.4 billion, down 4.6% year-on-year; adjusted net profit reached RMB 2.9 billion, down 52.9% year-on-year.
Xiaomi’s smartphone business revenue was RMB 45.8 billion, and the global smartphone market shipped 38.5 million units. Xiaomi has shipped nearly 4 million high-end smartphones in mainland China priced at RMB 3,000 or more, and overseas priced at 300 euros or more.
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