Wired
(Photo/Bloomberg)
Samsung has always challenged Apple’s iPhone with the standard flagship Galaxy S, but according to the Korea Times report, Samsung will focus on folding phones.
According to analysts quoted by The Korea Times, Samsung will lower its sales targets for the Galaxy A and Galaxy S, focusing on the upcoming Galaxy Z foldable phone. The reason is that the impact of global inflation on affordable mobile phones is far greater than that of high-end mobile phones.
Analysts pointed out that models above $600 (about 17,883 yuan) still maintained the same sales ratio in May, but the affordable products fell to the lowest standard last year. Since Samsung has failed to compete with the iPhone in the high-end market, the decline in sales of affordable products is bound to affect Samsung’s sales performance.
Samsung is currently the brand with the highest market share of folding mobile phones. It is expected to launch two new phones, the Galaxy Z Fold 4 and Flip 4 in August. The former can unfold its screen and turn into a tablet, while the latter is a fashionable flip phone. It is alleged that Samsung will hold a press conference on August 10, but no official confirmation has been obtained.
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